The Two Foundations Of Marketing: Your Why & Who

Today on the podcast it’s just me, and I’m digging into two of the most crucial elements in marketing, that just happen to also be the two things people struggle with - knowing your why and knowing your audience. These are so important because they inform your whole marketing strategy - the content you create, where you put your brand, even the products and offerings you provide must all stem from these things. In this episode I talk you through why and how you can use this information to grow your business, and the exercises I go through with clients to help them find their why and get to know their audience.

Here's what I talk about in this episode:

• Why you need a why
• How to find your why
• The 21st century elevator pitch
• How audience knowledge helps you in your marketing
• How to get to know your audience - goals, challenges, watering holes
• Understanding the eco-system of your audience

Find links to the resources I discuss in the full show notes.

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