How To Find Your Ideal Customer

Today I’m doing a deep dive into one of the things I’m asked about most often - identifying your ideal customer. This is one of those things that you know you’re supposed to do, you know it will crack a code for you and help you to know what to do next, yet you always feel like there’s a secret you’re missing and you’ve not quite got it right. If this is something you want to uncover a little more, my new Customer Kit workbook is now available and linked in the show notes, and in this episode, I’m going to take you through the process shared in that Kit.

Here's what I talk about in this episode:

• Knowing your customer is fundamental in marketing
• Many business problems come from a misunderstanding of the customer
• Finding your ideal customer can be separated into 3 parts: identifying, locating, and talking
• Find out where your customer comes out to ‘fill up’ and get specific with it
• Talk to your customer in the customer-focused approach, it is less about what you want to say and more about what they need to hear

For links and resources discussed in the show, see the full show notes.

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