Getting Your First Client and Acquisition Strategies

Today’s episode is just me and I’m going to talk to you about a question I’ve had four times in the last two weeks - how do you get your first client? That is such a loaded question, as it’s not just about acquisition strategies, but also navigating the emotional rollercoaster of starting out. Even if you have booked clients before, or you’re not a service-based business, there is still lots in here for you - I’m going to talk about all the different types of acquisition you can do in any business, tell the story of booking my own first client and also give you some mantras to think about when you’re feeling stuck.

Here's What I Talk About In This Episode:

• The difference between acquisition, conversion and retention
• The theory of seven contacts
• Choosing acquisition strategies based on your strengths
• Types of acquisition strategy
• How I got my first client
• The silent watchers
• Knowing when you need to change your product
• Not panicking

For links and resources discussed in the show, see the full show notes.

Kayte on Instagram