Deep Dive On Value In Marketing

Today I wanted to look at value. The truth is that ‘value’ is more multi-layered than it at first seems - there is the identifying it, the believing it, and then the applying of it. Understanding your value is not just important for your marketing going forward, but really knowing and believing in your value can also help to highlight the right direction for you and where you can best serve others with your business.

Here's what I talk about in this episode:

• The theory behind value in marketing
• Different types of value
• Separating value and helpfulness
• Finding your own value and how to use it

For links and resources discussed in the show, see the full show notes.

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