Coaching Episode - Mixing Physical & Digital Products and Bringing Things Back Under Control with Kim Heemskerek

Today is a coaching episode with Kim Heemskerk of De Alchemista. Kim started her business 18 months ago and it’s exceeded her expectations but now it’s starting to feel like it’s not entirely under her control - it’s been growing organically, but not necessarily in the way she would choose. Today we talk about ways to reclaim the control and managing a business which sells both physical and digital products - we discuss the customer and customer journey, defining how you want the business to be, creating objectives and strategy and how to make free content work better.

Here's what we talk about in this episode:

• Kim's introduction to her business;
• Mixing digital and physical products
• How to structure freebies into the marketing of your business;
• How to plan out your calendar for physical and digital products
• Splitting up your content for customers who are in different stages of their business journey
• Having a clear objective when producing freebies for your business
• Building your community
• Getting over the fear of selling

For links and resources discussed in the show, see the full show notes.

Kayte on Instagram Kim on Instagram