Coaching Episode - How To Define Your Value with Jane Lindsey
Episode description
Today is a coaching episode with Jane Lindsey of Snapdragon Studio. Jane is a designer, writer, photographer and teacher based in rural Scotland, right on the edge of the Loch Lomond and Trossachs National Park. She creates physical products, subscription boxes and e-products inspired by the seasonal change that she sees around her.
I was excited to get Jane onto the podcast as she has built the on-paper success many would dream of with over 100,000 sales on Not On The High Street, but in the last year has decided to take the business in a new direction. In this episode we talk all about value - what it even is, the difference between physical and e-products, and we get into the free vs paid debate.
Here's what we talk about in this episode:
- Jane’s story and the scaling of Snapdragon
- What it’s like selling through marketplace websites
- Having a membership business model
- Working out the value of e-products
- Trusting your customer to find the value themselves
- Standing behind your e-products
- Drawing the line between free and paid - especially when people complain
- Systematising free vs paid
Find links to the resources we discuss in the full show notes.