Coaching Episode - Getting More Strategic and Communicating Your Difference with Katie Ford-Thomas

Today is a coaching episode with Katie Ford-Thomas of Fen & Field Magazine. Katie grew Fen & Field from an idea sparked from a documentary to a fully fledged print magazine in a year, and now, two issues in, finds herself at the point of needing to level up. Having grown an Instagram following and newsletter audience organically, she’s now feeling stuck of how to move it all forward and broaden the magazine’s reach. We talk about alternative ways to use Instagram, getting granular with customers and thinking strategically about them, and communicating your difference.

Here's what I talk about in this episode:

• Background into Katie
• When you think about growth, think about why and where you want to grow rather than just growth itself
• Instagram is a social network so the end goal is for it to be social
• Go deeper into the elements on social media to reach out to those ideal clients

For links and resources discussed in the show, see the full show notes.

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