Coaching Episode - Engaging Your Audience with Elizabeth Stiles

Today is a coaching episode with Elizabeth Stiles, a fashion brand consultant based here in the UK who helps existing and emerging fashion brands take their ideas from paper to production. Elizabeth has been in business for about six months and has already done A LOT in her marketing, so today we talk about keeping going, maximising the effectiveness of her channels and adjusting your messaging to make sure you’re engaging the people you want to work with.

Here's what we talk about in this episode:

• Elizabeth’s business journey as a Fashion Brand Consultant and what she offers
• Your target audience
• Direct Sales Marketing
• Client & Customer pain points and communicating properly for each one
• Balancing your messages
• Marketing buckets
• Instagram tips on content and graphics
• Facebook Groups
• Building your email list through Facebook Groups
• Lead Magnets
• Instastories
• Podcasts
• Finding a community, collaborations and outsourcing

For links and resources discussed in the show, see the full show notes.

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