Changing What You're Known For with Sara Tasker
Episode description
Today I’m in conversation with Sara Tasker, who you will undoubtedly know and love as the business and Instagram brain behind Me & Orla and podcast and book Hashtag Authentic. After the release her book last year, Sara went off the grid for months and re-emerged with a brand new programme different to what she’s done before - and I have been dying to know exactly how that came about behind the scenes. So today, Sara and I talk about how she came up with a brand new idea, her process for putting a new programme together, her mindset and approach to business and how she began marketing something different to what she’s known for. We also, of course, touch on Instagram.
Here's what I talk about in this episode:
- Background into Sara
- Putting together a new project
- Marketing something different than what she is known for
- The importance of long-form content
- Market research helps us to zone in and create more valuable content for our audience
For links and resources discussed in the show, see the full show notes.