A New Way To Think About Niching

A week or so again I did an Ask Me Anything on Stories, and a question that came up more than once was “how do you find your niche?”. I found I couldn’t quite put into a couple of paragraphs what I think about niching, and as a few people had asked I thought it might be worth doing a podcast episode on niching - so here we are. I think niching is something that comes up over and over again in your business - it’s often something we want to get ‘right’ at the start, but it continues to rear its head as we keep developing our work. I have a mixed relationship with the niche, I change between thinking it’s a good and a bad thing, so today I thought I’d explore the why’s and wherefore’s of niching, and how to start thinking about your niche.

Here's what I talk about in this episode:

• A niche can give you focus and establish what you are known for
• Niching can also back you into a corner because if you are known for one thing, it is harder to change people’s opinion of you down the road
• Niches give us steep initial growth but it is not sustainable growth
• Niches often help us define “what” we do rather than “why” we do it
• Focusing on the “why” instead of the "what" allows us to have flexibility with our business

For links and resources discussed in the show, see the full show notes.

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