Revolutionising Sales: The Super Benji Story with Jeremy Basset

Summary:

In this engaging conversation, Jeremy Basset shares his journey from a dairy farm in Australia to becoming the founder of Super Benji, a sales automation platform. He discusses his extensive experience at Unilever, the challenges of transitioning to entrepreneurship, and the innovative solutions his company has developed to enhance sales processes through automation and personalization. Jeremy emphasizes the importance of understanding customer needs, the role of AI in supporting sales teams, and the exciting opportunities for growth in the current business landscape.

Chapters:

00:00 Introduction to Jeremy Basset and His Background

04:14 Lessons from Unilever: Marketing and Sales Insights

06:56 Transitioning to Super Benji: The Birth of an Idea

11:31 The Challenge of Sales: Overcoming Obstacles

16:59 Hyper-Personalization in Sales Outreach

22:19 Bootstrapping a Business: Growth Without Funding

26:04 Maintaining Quality During Rapid Growth

31:20 The Future of Sales: AI and Human Collaboration

www.linkedin.com/in/jeremybasset

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