Navigating Risk in the Startup World with Phill Burton of Otto Car

Fireside with Founders & Leaders

Jun 25, 2025•50 min•Season 6Ep. 38

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Episode description

Summary:

In this episode, Phill shares his journey from a legal career to becoming co-CEO of Otto Car, discussing the importance of risk tolerance, the dynamics of co-leadership, and the lessons learned from his time at Bloom & Wild. He emphasizes the significance of brand building, sustainability, and the evolving nature of entrepreneurship, while also providing insights for those considering a transition into the startup world.

Chapters:

00:00 Introduction to Phill's Journey

04:19 Transition from Law to Startups

07:32 Understanding Risk in Startups

10:17 The Importance of Personal Circumstances

13:37 The Role of Intrapreneurship

16:31 Navigating Co-CEO Dynamics

19:24 Lessons from Bloom & Wild

22:43 Adapting to COVID-19 Challenges

25:33 Brand Building and Customer Experience

28:22 Sustainability and Values in Business

31:39 Growth Strategies at Otto Car

34:42 Advice for Aspiring Startup Professionals

www.linkedin.com/in/phillburton/www.ottocar.co.uk

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