From Hollywood Dreams to Marketing Success, Mark Anand of Blueprint Partners

Fireside with Founders & Leaders

May 21, 2025•33 min•Season 6Ep. 33

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Episode description

Summary:

In this conversation, Mark Anand, Chief Creative and Executive Officer of Blueprint Partners, shares his journey from aspiring Hollywood director to leading a successful marketing and events agency. He discusses the importance of storytelling and engagement in both entertainment and corporate sectors, the value of building strong client relationships, and the significance of a values-driven team culture. Mark also delves into the role of technology and AI in enhancing client experiences and the philosophy of sustainable growth without external funding. He concludes with insights on future plans for Blueprint Partners, emphasizing the potential for expansion and innovation.

Chapters:

00:00 Introduction to Mark Anand's Journey

04:26 Transition from Entertainment to Corporate Marketing

07:22 Building Client Relationships and Brand Recognition

10:14 Cultivating Talent and Company Culture

13:10 Innovative Experiences: Merging Technology with Engagement

16:10 The Role of AI in Business Transformation

21:23 Funding Philosophy and Business Independence

26:03 Future Plans for Blueprint Partners

https://www.linkedin.com/in/markanand/

www.blueprintpartners.com

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