Fire Footwear: Sneaker Talk (with Matt Frates) - podcast cover

Fire Footwear: Sneaker Talk (with Matt Frates)

Matt Frates | Matty Ice Media Networkwww.mattyicemedia.com
Step into the world of sneakers with host Matt Frates. Each week, we unravel the unique stories behind the sneakers and the culture. From iconic designs to influential figures, discover fresh perspectives and in-depth discussions on the sneakers that shape our world. If you live for sneaker talk and crave insightful takes, this is your go-to podcast. This podcast is brought to you by the Matty Ice Media Network. Presented by the Matty Ice Media Network. Matty Ice Media Network: https://www.mattyicemedia.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podcorn - https://podcorn.com/privacy
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Episodes

Angel Reese Gets A Signature Shoe

Angel Reese is a polarizing WNBA athlete who is making a name for herself. Her story is also seemingly tied to Caitlin Clark's, fairly or unfairly. Angel Reese recently announced her first signature sneaker with Reebok, something Caitlin Clark does not have to this point. While a notch in her belt for her legacy, the shoe design itself seems on par with every other basketball shoe on the market. Are companies running out of ideas? --- Like what you hear? Help this content grow: https://ko-fi.com...

Jul 15, 202515 min

Who Is Matt Frates?

Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the mic reminiscing about where things started, where they are, and where he wants them to go for the future of this podcast. If you found Fire Footwear recently, this is your chance to get to know the host a little bit more. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear ...

Jul 07, 202523 min

Social Media Toxicity

Expounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainstay in society and while it has its benefits, it also has many pitfalls. The Urban Necessities situation has been an example of the toxicity that social media can traffic in: taking sides, false narratives, ignorant opinions and more. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow F...

Jun 30, 202516 min

Urban Necessities

Urban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt gives an overall take with the information had at the time (more has since been revealed). Like other scandals before it, Urban Necessities tests the trust of the sneaker community. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/fir...

Jun 23, 202516 min

Some Iconic Sneaker Moments

The nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along the road to sneaker culture in 2025. While sports helped drastically shape the mold of what is sneaker culture today, there are other moments sprinkled in that have had major impacts as well. What is your favorite moment? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear...

Jun 17, 202527 min

Breaking Down the Nike Price Hikes

Nike has raised prices, seemingly in response to trade decisions and conditions globally in 2025. Sneaker prices have be steadily going up over the years, but consumers continue to pay. With more attention paid to the prices of sneakers, Matt dives into today's prices compared to historical prices (adjusted the inflation) to see if things are as bad as we are making them out to be. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow...

Jun 09, 202519 min

Dick's Sporting Goods Buys Foot Locker

On the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many businesses, is seeing a decline in sales and stock prices with the world economy in flux. Dick's pounced on an opportunity they hope will rise their value globally. What does this mean for sneaker culture? Matt returns and gives his thoughts. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follo...

Jun 02, 202516 min

Sketchers Sells for How Much?!

Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billion, got Matt's attention. While Sketchers and sneaker culture have never been aligned, could this sale be the jumping point for Sketchers to get into the hype game? Matt gives his thoughts. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instag...

May 16, 202515 min

Pivoting from Basketball Shoes

Sneaker culture and basketball shoes have been synonymous for ages. Since the advent of the Air Jordan line, countless NBA (and WBNA) athletes have been given the signature shoe treatment. Each year new iterations of these signature lines debut, but has the line grown stagnant. Nike, Jordan Brand, and others need to look to other sports for their future. Matt talks through the possibilities. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Mond...

May 02, 202517 min

Sneaker Conventions

Back from Rome, Matt dives into sneaker conventions, but not in the traditional way. Prior to leaving, friend of the show DeVante Mack (@realmackism on Instagram) recorded an episode for the week Matt was gone. Due to technical issues overseas, it never saw the light of day ... until now. Tap in as Matt reacts to Devante's episode and provides his own commentary on the matter. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire...

Apr 25, 202531 min

Ronnie Fieg and Kith

There have been many sneaker collaborators and influencers over the years. In the wake of the hype of running shoes in the culture, Matt briefly talks through Ronnie Fieg and his history in sneakers. He also talks a bit about Kith's arrival, influence and impact on the sneaker game. Tap in. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Foo...

Apr 11, 202515 min

Who Are Sneakers Really For?

The demographics of the sneaker world are dynamic. Many times when people hear about a "sneakerhead" they envision a certain look or behavior. The truth is that sneakers and the culture that surrounds them may not be for everyone. The culture attached to sneakers is perhaps made for specific people, but the commodities that are sneakers are for everyone. Matt thinks about his possible missteps as it relates to who he sees as "the culture" and gets introspective with you. --- Like what you hear? ...

Apr 04, 202517 min

The Sneaker Economy

With all the hype buzzing about the return of sneakers and sneaker hype, it's a good time to look at what defines the economy of sneakers. Is it just buzz around a release or two? Or is it more? Matt checks in. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with que...

Mar 21, 202517 min

(Unintentional) Gatekeeping in Sneakers

Sneakers is an expensive hobby with a large culture. There is a LOT to learn as you navigate. That knowledge can be a barrier to entry, and at times might be seen at gatekeeping. Matt talks through how he might be able to help. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach o...

Mar 14, 202515 min

Is Nike Tricking Us Into Copping?

The Jordan releases in 2025 have been hot, heavy, and steeping in history. On the surface it appears we are all getting what we want, but underneath the hood it seems much more intentional. Are we being conditioned into copping out of FOMO? Matt weighs in. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok...

Mar 08, 202516 min

Restoring "The Feeling" in Sneakers

It's no surprise that 2025 in sneakers has started out hot. Between limited stock and fighting at releases, the question has popped up all over of "has the feeling been restored in sneakers?". Matt gets on his soap box to talk about what the feeling is to him and how we can bring it back. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footw...

Feb 28, 202516 min

Sneaker Brand Responsibility

Stories in the sneaker news about violence at sneaker releases, Joe Freshgoods creating good will, and Yeezy going up in flames (again). Matt breaks it down. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with questions or thoughts: firefootwearpod@gmail.com --- For...

Feb 14, 202518 min

Sneakers That Haven't Aged Well in 2025

In sneaker culture, there are colorways and silhouettes that are universally beloved. Lately Matt has been wondering if all of them still hit the same in 2025? To find out, he asked YOU what you thought. Tap in to find out what the people had to say. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@...

Feb 07, 202523 min

Is Sneaker Hype on the Rise?

After a back and forth with a listener of the pod, Matt dives into some recent examples of exclusivity and hype. The question is, does this symbolize a rise in sneaker hype? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with questions or thoughts: firefootwearpod@g...

Jan 31, 202514 min

Leaders in Sneaker Culture (with DeVante Mack of The Mackism Effect)

The topic of representation and leadership in sneakers has been rampant. Matt invites DeVante to talk this through. Who are leaders in sneakers to you? Support DeVante on Instagram: https://www.instagram.com/realmackism/ Listen to the Mackism Effect: https://creators.spotify.com/pod/show/divergent-being Support Divergent Being on YouTube: https://www.youtube.com/@divergentbeing --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fir...

Jan 24, 202552 min

Changes Seen in Sneaker Culture

Sneaker culture has changed fundamentally over the years, like many cultures do. How is the big question? Matt gives you five observations he has made. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with questions or thoughts: firefootwearpod@gmail.com --- Review Fi...

Jan 17, 202519 min

Matt's 2025 Sneaker Resolutions

With the turnover into a new year, many make New Year's resolutions. After the success of last year's episode, Matt is back with five sneaker resolutions he is looking to uphold in 2025. What are some of yours? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with que...

Jan 10, 202516 min

Matt's 2025 Sneakers (and Content) Outlook

The new year has turned over and 2025 promises to be great! Matt breaks down the prosperous year that was 2024 and looks ahead to what 2025 has in store for both sneakers and the podcast. Happy New Year everyone! --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with q...

Jan 03, 202517 min

2024 (Subjective) Sneaker of the Year

At the end of each. year, sneaker culture debates on what the sneaker of the year is. While it's all completely subjective, Matt gives some of his favorites in a decent year for sneakers. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with questions or thoughts: fir...

Dec 27, 202423 min

Nike Fumbling the Black Cement Jordan 3

The Black Cement Jordan 3 is high regarded as one of the best Air Jordans of all-time. The release of the 2024 retro has been nothing short of controversial. The stories of lacking quality and inconsistency beg the question of whether sneaker lovers should voice with their wallets more loudly going forward. Matt checks in with his thoughts. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.i...

Dec 06, 202418 min

StockX and the Ideals of Authenticity

StockX is facing significant challenges as it grapples with its ability to authenticate sneakers, raising serious concerns about the integrity of the resale market. Matt gets into the implications of StockX's admission that it cannot guarantee the authenticity of the shoes it sells, especially in light of the lawsuit from Nike. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/...

Nov 22, 202417 min

The Legacy of DJ Clark Kent

DJ Clark Kent, sneaker icon, passed away at the age of 58. He was a true sneaker icon. Matt briefly goes into his legacy, and how he will be remembered by sneaker culture. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod Reach out to me with questions or thoughts: firefootwearpod@gma...

Nov 18, 202415 min

Embracing Your Purpose (with Chris Chase from WearTesters)

Matt sits down with Chris Chase, the main personality of WearTesters. While both love sneakers, this chat goes down the rabbit holes of life and nerdom. Even if you come as a sneaker lover, this conversation will leave you feeling good. --- Subscribe to WearTesters on YouTube - https://www.youtube.com/@WearTesters Subscribe to Some of My Favorite Things on YouTube - https://www.youtube.com/@SomeOfMyFavoriteThings Follow WearTesters on Instagram - https://www.instagram.com/WearTesters Follow Chri...

Nov 01, 20241 hr 10 min

Co.JP and Global Sneaker Culture

Co.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instag...

Oct 26, 202416 min

Nigo x Nike: Does This Collab Matter in 2024?

Nigo's recent collaboration with Nike raises the question of its significance in 2024 sneaker culture. Host Matt delves into the impact of Nigo, a pivotal figure in streetwear and sneaker history, and discusses whether his influence still resonates with today's audience. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Monday. Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwear on TikTok: htt...

Oct 18, 202416 min
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