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FIR Podcast Network

FIR Podcast Networkwww.firpodcastnetwork.com
For Immediate Release: Podcasts for Communicators
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Episodes

Richard Bagnall on the Barcelona Principles 4.0

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, chair of AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measurement, about the newly released Barcelona Principles 4.0 – the most comprehensive update yet to the world’s leading framework for communication neasurement and evalu...

Jul 02, 202547 min

FIR #470: Creative Commons Proposes an AI Copyright Solution

Copyright challenges and intellectual property issues are consistently recognized as a serious, top-tier concern when it comes to Artificial Intelligence (AI). It may not be the top concern — that's usually related to fake news and the trustworthiness of content, followed by privacy concerns — but many creators are upset and worried about the integrity of their work when it's used as fodder for new training models. The courts will inevitably weigh in — in fact, one already has, with a federal co...

Jun 30, 202513 minEp. 470

ALP 275: How to handle your team when they don’t love your clients

In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing. Continue Reading → The post ALP 275: How to handle your team when they don’t love your clients appeared first on FIR Podcast Network ....

Jun 30, 202518 min

ALP 274: Turning employee departures into opportunities

In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns. Continue Reading → The post ALP 274: Turning employee departures into opportunities appeared first on FIR Podcast Network ....

Jun 23, 202519 min

FIR #469: Is Internal Communication Failing?

A growing body of research suggests employees are more disconnected than ever. What are internal communication teams getting wrong? Also in this long-form monthly episode for June 2025: Buzzstream interviewed over 150 digital PR pros to assess the state of digital PR. It looks a lot like it did five years ago. Social media has overtaken television as Americans' primary source of news. Chief Communication Officers are in a precarious position, expected to anticipate and address political and soci...

Jun 23, 20251 hr 34 minEp. 469

CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs)

In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members. Continue Reading → The post CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs) appeared first on FIR Podcast Network ....

Jun 18, 202532 min

FIR #468: New Threats to Reputation

While a company's reputation doesn't appear as a line item on a profit and loss statement or a balance sheet, it is nevertheless a critical intangible asset that significantly influences financial performance and long-term success. A strong positive reputation fosters trust among consumers and B2B customers, leading to increased customer loyalty, premium pricing power, and greater resilience in times of crisis. It also makes the company more attractive to top talent, reducing recruitment costs a...

Jun 17, 202525 minEp. 467

ALP 273: Ensuring AI is an asset — not a liability — for your agency

In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing. Continue Reading → The post ALP 273: Ensuring AI is an asset — not a liability — for your agency appeared first on FIR Podcast Network ....

Jun 16, 202519 min

Circle of Fellows #117: LIVE from IABC World Conference 2025

Episode 117 is the first-ever live webcast of the monthly IABC Circle of Fellows. IABC Fellows Shel Holtz and Brad Whitworth moderated the session, an interactive conversation with a panel of nearly a dozen Fellows from around the globe, including members of the 2025 Class of Fellows . The discussion was wide-ranging, covering topics including top communication challenges for the rest of the 20202s, AI, disinformation, and much more. The Fellows panel – collectively representing hundreds of year...

Jun 12, 202559 minEp. 117
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