Why Your Website Traffic Is Dropping—and How to Fix It | SEO, AI Search Alizabeth Leng-Barton

Website traffic is plummeting—and it’s not your fault. But there is something you can do about it.

In this eye-opening episode of the FinTech Hunting Podcast, host Michael Hammond sits down with digital marketing powerhouse and Rank Writers co-founder Alizabeth “Allie” Leng-Barton to tackle the elephant in the room: AI search is fundamentally changing how people find your website—and it’s killing your organic traffic.

✅ Why Google’s AI Overviews, ChatGPT, and Perplexity are replacing traditional search behavior
✅ How to rethink your SEO around intent, not just keywords
✅ What marketing teams must do now to stay visible, relevant, and lead-generating
✅ Why use cases and content strategy are more critical than ever
✅ How omnichannel marketing drives better engagement and conversions

If you're in fintech, mortgage tech, SaaS, or digital marketing—this episode is your wake-up call.

🔗 Learn more about Rank Writers: https://rankwriters.com