Episode description

Today I had a great conversation within my Quiet Confidence Foundations mentoring group about (amongst other things) business niching.

I know you’re familiar with the concept of niching your clientele … focussing on your ideal client - the one’s that really energise you. And honing your message so they’ll recognise themselves and their own needs as a match for your service.

But something else struck me during this discussion.

It’s easy to inadvertently blinker your vision and assume that this is the only element of your service that is niched - the bit that matches your clients’ obvious needs (the reason they need your service in the first place).

It’s easy to forget that your niche also includes other aspects of your business structure that might appeal to specific sectors of your broader audience.

For example, are you open after hours?

Do you currently run without a waiting list?

Do you provide online services?

Do you offer longer sessions than the average?

What else about your service is a bit unique?

You need to take the blinkers off when it comes to these unique elements of your business.

You need to make sure you’re letting both your ideal clients AND your ideal referrers and EVEN your ideal future team members know about these special elements of what you offer.

Don’t overlook just how unique and special your service is.

Don’t overlook the opportunity to market these aspects of your business.

And absolutely don’t forget that your fee should reflect the uniqueness of those elements of your service.

Take some time today to sit down with a pen and paper and brainstorm ALL the facets of your business.

Then make sure you let your audience know about them.

Much love,

Tess x

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p.s. If you’d like my support to create the kind of confidence and focus you need to reach new heights, get in touch SOON to ask my NO QUARTER 90-Day mentoring program. There is only ONE SPOT LEFT and we start next week! Check out the mentoring options on my website to find out more - www.tesscrawley.com.au - or simply send me a message.

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p.p.s. You’re welcome to download my latest free resource, How to Slay Your Own Bullshit!

Here’s the link: http://www.tesscrawleyglobal.com/bsslayer

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