How One Photographer Changed Instagram Forever- #149: Tati Bruening | Creators

You just heard from internet sensation Tati Bruening, as she recalls how a one-off joke set an entire viral instagram movement into motion. Known by her instagram handle ‘illumitati’ or her tiktok ‘illumitatiana’, you might have seen some of Tati’s distinctive photography or celebrity shoots on your for you page, as she has gained a following of 323,000 and 2.6 million followers in only the past few years. Through reinventing what could come up on your TikTok feed to reshaping the Instagram algorithm, her behind-the-scenes efforts have fundamentally changed the landscape of social media as we know it. Still, Tati did not always foresee herself in this career or entertainment itself. Along with the rest of her 6’ family, it always seemed she was headed for the land of D1 athletics…

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