B2B appointment setting - worst advice ever (09)
Nov 14, 2024•5 min•Ep. 9
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Episode description
Should you research a company before B2B cold calling for a sales appointment or discovery call? Most sales reps and sales managers would say, of course. But on this episode I’ll offer a contrarian opinion and say that is the worst advice ever in b2b appointment setting land. I'll tell you why.
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