Independent Thinking - with Sō Labs Watch Company

Another episode of the Independent Thinking Show for FifthWrist Radio. This is a place dedicate to showcasing the great people doing interesting and cool things in the world of horology. Hosts: Roman (@TimesRomanAU) and Adam (@mediumwatch) Guests: Rick and Andrew (@solabs.co) In this episode, we chat with two cool dudes about the funky casual watch brand they started (So-Labs).So-Labs watches are quartz, colourful, fun and have a unique way to display time (all the things you CAN’T say about your average Rolex). Join us for a conversation about bringing a new watch brand to market, good design, Josef Albers, colour theory, Chicago watch scene and the importance of connecting with your customers, and not being afraid to create watches with a unique perspective. We also talk modern design classics, and just where to look in your own house to find the best foam insert for watch packaging - the answer will surprise you. Adam and Rick delve deeply into why plastic is such an important modern material, discuss nostalgia for the 1980s and 90’s; express disgust at Yeezy sneakers; and explore Rick’s favourite plastic objects, clocks and toys. If you like watches and a bit of fun - you will like this episode. Shout-outs in this episode to friends of Fifth Wrist Radio podcast: Lewis Heath (@anordain), Roland G Murphy (@rgmwatches), Ochs und Junior (@ochsundjunior), Colibrica Design (@colibrica_design) and Habring (@habring2). Recommendations from this episode Adam: @sisyphus_industries Rick: @barbie_roadkill, @brucebakerbonsai, @6inchwrist, @neontalk and @retrogeist Andrew:  @TimesRomanAU and @mediumwatch (both excellent picks!) Roman: @justcassette, @teenage.grandpa Follow So-Labs on Instagram @solabs.co and their website www.so-labs.co Also, make sure you check out Andrew’s other watch brand project: Astor & Banks. New Theme Music for 2021: Circle Round by Spinning Clocks (via YouTube Free Music Channel) Follow us on Instagram: @FifthWrist and FifthWrist.com