Cost to Acquire a Customer in FemTech & SexTech with O.School - Episode 138

In today’s episode, I interview Andrea Barrica the founder and CEO of O.School. O.School is a judgment-free multi-media platform for sexual wellness. Andrea is building a future with less sexual shame and judgment and more permission to build sexual wellness, whatever that means for each person. O.School believes that every human being on this planet deserves comprehensive education about sex, pleasure, and relationships. Andrea is a serial entrepreneur, investor, contributor to New York Times and Forbes.com, author of the book entitled “Sextech Revolution, the Future of Sexual Wellness”. In our interview, you’ll hear how she was raised in a religious, conservative, first-generation Filipino-American family that only taught abstinence. Struggling with her own sexuality and the shameful messages she received about sex and the importance of virginity, she couldn't find reliable resources online. She became obsessed with the question: what exists between Planned Parenthood and porn? In this interview, we also deep dive into customer acquisition in the women’s health space. If you read FemTech Focus’s report we published this summer, you would have seen that 1 of the 4 biggest challenges facing femtech startups is media censorship of our products on marketing platforms. Andrea and I deep dive into some key metrics on marketing, research, and sales in the women’s health space. Learn more at O.School. Enjoy the episode!