Taking the Big Leap into Private Practice

In this episode of Feed Me The Facts, Deanna sits down with Greg LaFortune, a Registered Dietitian and private practice owner, to talk about his leap into entrepreneurship, the challenges of building a business, and his mission to make nutrition accessible—especially for men. Greg shares his inspiring journey from a type 1 diabetes diagnosis at age 11 to owning his own insurance-based private practice, Optimal Plan Nutrition, LLC.

Whether you’re considering private practice or just love a good entrepreneurial success story, this episode is packed with valuable insights, financial transparency, and practical advice on building a nutrition business from the ground up.

What You’ll Learn in This Episode:

[00:00:00] Meet Greg LaFortune – Greg shares his background, his leap into private practice, and why he’s passionate about making nutrition more accessible.

[00:03:00] From Diagnosis to Dietitian – Greg’s journey began at age 11 when he was diagnosed with type 1 diabetes. Hear how that experience shaped his career path.

[00:05:00] The Power of Gratitude – Greg explains why contentment, potential, and honor are the three words that define his experience as a private practice dietitian.

[00:08:00] Why Private Practice? – What led Greg to take the leap into private practice, and why focusing on men’s health became his mission.

[00:11:00] The Reality of Running a Business – Greg breaks down the behind-the-scenes work of running a private practice, from marketing to billing and everything in between.

[00:15:00] Talking Money: What Dietitians Can Earn in Private Practice – Financial transparency matters! Greg shares real numbers and his income goals for making private practice sustainable.

[00:19:00] Work-Life Balance & Time Freedom – The driving force behind Greg’s business: getting his time back and creating a schedule that works for him and his family.

[00:24:00] Finding Your Niche as a Dietitian – Why Greg chose to focus on men’s health and how niching down can make your practice more effective (and less stressful).

[00:28:00] How to Market Yourself – From social media to insurance directories, Greg shares the marketing strategies that have helped him grow his client base.

[00:31:00] AI & The Future of Private Practice – How artificial intelligence is changing the game for dietitians, from automated note-taking to efficiency tools.

[00:33:00] Staying True to Your Values – Greg talks about the importance of authenticity in business and why being yourself is the best way to attract the right clients.

[00:35:00] How to Connect with Greg – Want to learn more or work with Greg? Find out how to reach him through his website, social media, and email.

Resources & Links:

📌 Connect with Greg:

Website: gregorylafortune.com

Instagram: @menshealthdietitian

LinkedIn: Gregory LaFortune

Email: nutrition@gregorylafortune.com

🎙️ Stay connected with Feed Me The Facts:

Website: www.diversifydietetics.org

Instagram & Facebook: @DiversifyDietetics

Send in your thoughts/questions: fmtf@diversifydietetics.org

📩 Don’t forget to subscribe to The Squeeze, Diversify Dietetics’ monthly newsletter for the latest updates in nutrition and dietetics.

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