Revenue Growth Management: Linking strategy and tactics for success
Jul 16, 2024•18 min
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Episode description
Welcome to another episode of the Fearless Thinkers podcast! Host Rick Cheatham is joined by Teresa Yetano, Senior Director, and Emily Steigerwald, Senior Director, to explore Revenue Growth Management (RGM). In today episode, they discuss how RGM links strategic and tactical approaches to meet evolving consumer needs, emphasizing omni-channel shopping, cross-functional alignment, leadership involvement, and predictive analytics. Tune in to discover how top global brands implement effective RGM strategies and drive organizational change.
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