Keys to a great commercial kickoff, with Eduardo Umanzor, Ph.D., and Jason Davis

It's more important than ever that leaders invest in bringing their commercial teams together in person. But what makes a solid commercial kick-off? "The environment and the experience that we create shows them... that we do care about them as people," says Rick Cheatham, CMO, in this episode of Fearless Thinkers. Rick, Principal Ed Umanzor, Ph.D., and East Area Sales and Marketing Leader Jason Davis provide practical tips for facilitating energizing commercial kickoffs at every stage of the planning process.

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