In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon . They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue. Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in rev...
Feb 26, 2025•31 min•Ep. 148
Episode Summary In this episode of the Fearless Sellers podcast , Joie Roberts interviews Uri Rahimi , a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon . He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he developed for managing his extensive PPC campaigns. Additionally, ...
Jan 14, 2025•39 min•Ep. 147
Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge Episode Summary: In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story. From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the curtain on the essential strategies every aspiring seller needs to...
Dec 10, 2024•33 min•Ep. 146
In today's episode of Fearless Sellers , Joie Roberts interviews Michelle Askin , co-founder of Bloom Daily Planners . They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community. Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation ...
Nov 26, 2024•21 min•Ep. 145
Carolyn Lowe , founder and CEO of ROI Swift , shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings. She also discusses the benefits of using Amazon affiliates and influencers to drive off- Amazon traffic. Additionally, she highli...
Oct 29, 2024•34 min•Ep. 143
Eugenia Chen , a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon , a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business. Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in ...
Oct 22, 2024•27 min•Ep. 142
In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks , founder of Zentoes , a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart . Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs. Takeaways Niching down can signific...
Oct 08, 2024•17 min•Ep. 141
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen , who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers. Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and off...
Oct 01, 2024•39 min•Ep. 140
In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities. Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to...
Sep 24, 2024•30 min•Ep. 139
In this episode of the Fearless Sellers podcast , Joie Roberts interviews Derrek Wiedeman , an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends. The conversation also covers the significance of Q4 sales planning, PPC optimization , and...
Sep 17, 2024•34 min•Ep. 138
In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue , brain fog , weight changes, sleep disturbances , irritability, and hormonal imbalances . Maraya introduces her upcoming online event called Pause , which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize the...
Sep 10, 2024•37 min•Ep. 137
Charles Chakkalo , an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon . He also provides tips for managing inventory and advertising during ...
Sep 03, 2024•39 min•Ep. 136
Steven Pope , founder of My Amazon Guy , shares essential tips for succeeding on Amazon . He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads . Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking. He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope...
Aug 27, 2024•40 min•Ep. 135
Yoni Mazor , co-founder and CGO of Getida , discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements. Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since...
Aug 06, 2024•38 min•Ep. 134
Dr. Mehta , the CEO and founder of NerdBugs , shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients. She wanted to create something meaningful and thoughtful. The early days of NerdBugs were challenging, but Dr. Mehta focused on building relatio...
Jul 30, 2024•31 min•Ep. 133
Christina Kaye , a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers. She advises authors to start on Amazon and gradually explore other avenues, such as selling bo...
Jul 23, 2024•34 min•Ep. 132
Chantel Powell , founder of Play Pits , shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business. Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and ...
Jul 16, 2024•34 min•Ep. 131
Tiffany and Donte Jones , founders of Lyrically Correct , share their journey of creating the ultimate music trivia card game and their success on Amazon . They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand. They highlight the strategies they use to prepare for Prime Day , including forecasting inventory and leve...
Jul 09, 2024•30 min•Ep. 130
Max Hoffman , co-founder and CEO of BidX , shares his Amazon journey and the creation of BidX , an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads. Max also provides insights on preparing for Prime Day , including using DSP ads to reach a wider audience and optimizing PPC campaigns . He predicts that the future of Amazon advertising will involve more...
Jul 02, 2024•39 min•Ep. 129
In this episode of "Fearless Sellers: The Women of Amazon ," host Joie Roberts interviews Noemi Bolojan , an Amazon PPC expert and co-founder of Scale Wave . Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising. They discuss common challenges in Amazon PPC , the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decis...
Jun 25, 2024•33 min•Ep. 128
In this episode, Joie Roberts and Jamie Davidson discuss strategies for preparing for Prime Day on Amazon . They provide tips on inventory management, scheduling lightning deals, utilizing coupons, and leveraging advertising and social media to maximize visibility and sales. They also emphasize the importance of building an email list and communicating directly with customers. After Prime Day, they recommend analyzing data, retargeting customers, and conducting a post-Prime Day follow-up. Overal...
Jun 18, 2024•21 min•Ep. 127
In this episode of Fearless Sellers, the Women of Amazon podcast , host Joie Roberts and guest Jamie Davidson, a nine-figure seller on Amazon, discuss effective marketing strategies for Amazon businesses. They touch on the importance of optimizing Amazon listings with eye-catching images and compelling copy to attract and convert customers. Tune in to learn about automating marketing efforts, repeating successful strategies, and staying ahead in the competitive Amazon marketplace. Chapters [00:0...
May 21, 2024•34 min•Ep. 126
On this episode of Fearless Sellers , host Joie Roberts chats with a fellow Amazon seller and coach, Aleksejs Leal about their experiences in the e-commerce world. They discuss the challenges and excitement of selling on Amazon , the balance between coaching and selling, and the importance of analyzing and researching products for success. Tune in to hear insights on finding and testing winning products for Amazon sales. Chapters [00:02:19] Analyzing and researching products. [00:07:08] Price po...
Apr 30, 2024•27 min•Ep. 125
In this episode of Fearless Sellers , Erin Graybill , the founder of a renowned beauty brand, shares her journey from being a research student to building a successful beauty empire. She discusses the challenges she faced, the importance of resilience, and the power of pushing past perfection to achieve greatness in the e-commerce world. Tune in to hear Erin's inspirational story of innovation and success in the beauty industry. Chapters [00:01:33] From economics student to beauty brand. [00:04:...
Apr 23, 2024•33 min•Ep. 124
Join us on the Fearless Sellers podcast as we dive into the story of Melissa, the visionary founder of Nodpod . Discover how she emphasizes the importance of building a strong brand over worrying about patents and knockoffs. Melissa's journey from a simple idea to transforming the sleep industry showcases the power of creativity and perseverance in the competitive world of Amazon selling. Tune in to be inspired by her insights, learn from her challenges, and celebrate the success of Nodpod , a b...
Apr 19, 2024•45 min•Ep. 123
Olivia Starling , founder of Starlette Galleria , shares her inspiring journey from turning $300 of inventory into a thriving multi six-figure jewelry empire on the Fearless Sellers, the Women of Amazon podcast. She discusses balancing entrepreneurship with motherhood and leveraging authenticity and influencer partnerships to skyrocket her brand. Olivia's success story, starting with just the last $300 on a credit card, is a testament to perseverance and determination in e-commerce. Chapters [00...
Apr 09, 2024•47 min•Ep. 122
In this episode of Fearless Sellers , the Women of Amazon podcast, host Joie Roberts interviews Lisa Kelly, founder of the Curly Life Company and AuBonacci brand . Lisa shares her journey from battling frizz to embracing her natural curls, which has sparked a global movement of self-love and empowerment. They discuss how hair can impact confidence and the importance of silencing our inner critic on bad hair days. Tune in to be inspired by Lisa's passion, innovation, and the powerful community sh...
Apr 02, 2024•36 min•Ep. 121
Join Joie Roberts on the Fearless Sellers, the Women of Amazon podcast as she welcomes Emily Baker , the mastermind behind the Crazy Flippin' Mom brand. Emily shares her journey from a weight loss transformation to building a seven-figure business empire through online sales. Discover valuable insights into navigating Amazon and Walmart marketplaces as Emily inspires with her innovative strategies. Tune in to learn how to turn your venture into a profitable success with Crazy Flippin' Mom. Chapt...
Mar 26, 2024•39 min•Ep. 120
In this conversation, Joie Roberts and Jamie Davidson discuss the importance of finding the right product to sell on Amazon . They emphasize that getting the product right makes everything else easier in the selling process. They highlight the significance of ordering samples and conducting product validation to ensure quality. The conversation also covers the importance of understanding keywords and search volume to identify keyword opportunities. They stress the need to take time in choosing t...
Mar 19, 2024•24 min•Ep. 119
On this episode of the Fearless Sellers Podcast, host Joie Roberts speaks with Cara Sayer , an inventor and Amazon seller based in London. Cara shares her journey of creating a product she believed in and the importance of both positive and negative feedback from customers. Despite not being a "baby person," Cara discusses her experience as a mother of a teenager while still selling baby products. Tune in to hear Cara's inspiring story of resilience and passion for her business. Chapters [00:02:...
Mar 12, 2024•46 min•Ep. 118
