Nothing Gets Sold Until the Story Is Told with Steve Multer

STEVE MULTER is a veteran corporate spokesman and trainer for more than 100
global brands, including Cisco, Panasonic, Siemens, Fujifilm, HP, NTT Data, and Bayer. He is known as the chief storytelling officer for these and other brands. I wanted to have him on as a guest to give us a few tips on how to become better storytellers and use stories as a way to communicate more effectively and create more persuasive presentations.

During the interview, Steve explains what a corporate story is. He also explains how the stories that we tell in presentations are almost identical to the marketing stories that big marketing companies develop for huge brands.

You can visit https://corporatestorytelling.com/guide and enter code soldtold23 to download the publication, 5 Paths to Passionate Storytelling eGuide. You can also sign up for Steve's Tuesday Tips & Tricks.