Neena and Meg: How to Design a Gorgeous Counselling Space | Ep 33
Episode description
Do you provide counselling in-person, online, or both? How do you incorporate your branding colours, ethos, and approach to therapy into the atmosphere of your office? Are you looking at your space now and thinking that it may need some sprucing up?
In this podcast episode, I speak with Neena and Meg about the best way to create a unified and welcoming therapeutic space. From adding layers of textures and light to the science behind a calming office, there is something new here for you to learn!
MEET NEENA AND MEG
Neena and Meg are two clinicians on a mission to change the way we interact with our wellness spaces. They want to optimize the client and clinician journey through the creation of both function and beautifully designed spaces. They believe that inspiring spaces, inspire.
Learn more about Neena and Meg on their company's website.
In this episode:
- The secret behind Articulate Design Co's success
- Designing a space that embodies the business
- Neena and Meg's tips
- Integrate your space with your branding
- Some don'ts for your online counselling space
The secret behind Articulate Design Co's success
Different design companies promise to help clinicians create a welcoming space for their clients. But what made Neena and Meg's company grow so fast and sustainably?
The secret lies in the fact that they are both clinicians themselves. They understand the deeper reasons behind what it takes to create the best therapeutic environment for both therapists and their clients.
Designing a space that embodies the business
When Neena and Meg work with clinicians to create their therapy space, they combine two things; the aesthetic of your business and the needs of your ideal clients.
Neena and Meg strive to create unique spaces for each of their clients. They do not want their designs to be recognizable as their work because they strive to elevate the essence of the clinician's space, atmosphere, and their approach to clients.
Neena and Meg's tips
Designing a peaceful and welcoming therapeutic space is a multi-layered process. However, some principles that Neena and Meg suggest being mindful of include:
- Paint: many people paint a space white because it is neutral. However, it can be a challenging colour because it accentuates every other colour in the room. There are different and more thoughtful ways of colouring a space without creating visual tension.
- Textures: create variation in the space by using different textures because it creates a layered look. Use wood, have carpets and pillows, and purchase some natural plants to create a holistic atmosphere.
- Lighting: great lighting brings in another element and adds layers to your space. Use soft and natural lighting where possible.
These tips work for both in-person and online counselling spaces. Incorporate them together in your room because your physical and virtual presence needs to be aligned.
Integrate your space with your branding
To further align your virtual and physical counselling space, as well as to remain consistent in your business and marketing efforts, you can (subtlety) bring your company colours into the atmosphere.
The more your clients can interact with your branding colours, the more they will recognize your online presence. When clients see and feel that branding consistency, they tend to trust you more.
Connect with me:
Resources mentioned and useful links:
Ep 32: Raising and Setting Your Rates Ethically for New and Current Clients
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
Learn more about Neena and Meg on their company's website, LinkedIn, Instagram, Pinterest, and Linktree profiles.
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