Dan Grant explains which SEO metrics actually matter for link building and why you should focus on page-level data instead of domain-level scores. He breaks down concepts like power, trust (LRT Trust), detox risk, URL Rating, and anchor text, showing how links pass power, trust, and risk from the source page to the target page. Dan demonstrates the pitfalls of relying on domain metrics like DR, highlights issues with outdated or non-live links, and explains why tools like Link Research Tools and...
May 22, 2024•9 min•Ep. 14
Dan Grant walks through exactly how to use Grammarly to improve your article grammar for stronger SEO performance. He demonstrates how to import content, fix correctness issues like spelling and punctuation, refine clarity and engagement, and understand which Grammarly suggestions to accept or ignore. Dan shows how a simple 10-minute grammar cleanup can boost an article’s overall quality score—from 83 to 97—and why these improvements can positively impact Google rankings. This video serves as a ...
May 22, 2024•10 min•Ep. 13
Dan Grant breaks down the importance of customer lifetime value and why businesses should never stop at a single sale. He explains how upsells, downsells, and cross-sells can dramatically increase revenue by maximising every customer's long-term value. Dan uses clear real-world examples—from GoPro accessories and car wash add-ons to car dealerships, e-commerce alternatives, and mortgage cross-selling—to show how any business can apply these techniques creatively. This walkthrough highlights how ...
May 22, 2024•6 min•Ep. 12
In this video, Dan Grant breaks down the Fatrank blog post “Making Money Online – Are You Crushing It?” and explains the realities behind starting and growing an online income through SEO and digital marketing. Dan highlights the misconceptions many people have about the industry, emphasising the importance of realistic expectations, long-term goals, and honest assessments of what it truly takes to succeed. He discusses the challenges of setting up an online marketing business, the need for hard...
May 22, 2024•8 min•Ep. 11
In this video, Dan Grant breaks down the key points from the blog post “Why Become an SEO”, explaining why SEO is one of the most rewarding and promising career paths in the digital world. Dan discusses the high level of job satisfaction that comes from helping businesses grow, the freedom that comes with location-independent work, and the massive demand created by the rapidly expanding number of websites launched every day. He highlights the limitless profit potential, flexible working hours, a...
May 22, 2024•6 min•Ep. 10
In this Fatrank Podcast skit, Dan Grant and Ben Eden demonstrate exactly why their team avoids taking on unrealistic SEO clients. The conversation highlights a fictional client who brings a brand-new Wix website with no content, no backlinks and an impossible goal: ranking #1 for the ultra-competitive keyword “ecig” on a £1,000 budget. Through humour and exaggerated demands — from endless reports to background checks on staff — Dan exposes the disconnect between what some clients expect and what...
May 22, 2024•9 min•Ep. 9
The Fatrank Podcast features Dan Grant as he reviews Odys Global, where Dan Grant explains that Odys Global (“Our Domains, Your SEO”) provides aged, high-quality, non-spammed domains, Dan Grant highlights their done-for-you affiliate website builds that include keyword research, content, siloing and optimisation, Dan Grant describes Odys’ ready-made money-making sites built on powerful domains, Dan Grant demonstrates how to use Odys’ niche, language, TLD, price and referring-domain filters to fi...
May 22, 2024•12 min•Ep. 8
The Fatrank Podcast features Dan Grant as he breaks down how to use the Surfer SEO Site Audit tool, where Dan Grant explains how to run an audit directly through the SERP Analyzer, Dan Grant demonstrates how to identify missing backlinks and content gaps that affect rankings, Dan Grant shows how to analyse true density metrics to fine-tune keyword usage, Dan Grant highlights how to adjust content length, structure, and technical elements based on competitor data, Dan Grant reviews how to interpr...
May 22, 2024•10 min•Ep. 7
The Fatrank Podcast features Dan Grant as he walks listeners through how to use the Surfer SEO Content Editor to scale high-quality content production, where Dan Grant explains how to generate data-driven content briefs from top-ranking pages, Dan Grant shows how to set ideal word counts and structural guidelines based on competitor content, Dan Grant demonstrates how to select and prioritise primary and secondary keywords, Dan Grant highlights how to add topics, FAQs, and notes to guide writers...
May 22, 2024•14 min•Ep. 6
The Fatrank Podcast features Dan Grant as he breaks down how to use the Surfer SEO SERP Analyzer, where Dan Grant demonstrates how to analyse keyword data to identify ranking correlations, Dan Grant explains how content length and semantic completeness influence top-10 rankings, Dan Grant shows why keyword density is not a major factor for this query, Dan Grant highlights how image alt tags and related terms impact visibility, Dan Grant walks through the process of reviewing competitor keywords ...
May 22, 2024•13 min•Ep. 5
The Fatrank Podcast features Dan Grant as he demonstrates how to scale content efficiently using iWriter, where Dan Grant explains the process of ordering articles, Dan Grant shows how to structure briefs and keyword guidelines for writers, Dan Grant teaches how to choose writer levels based on cost and quality, Dan Grant reviews how to approve completed content and manage pending articles, Dan Grant highlights the value of favouriting top-performing writers, and Dan Grant guides listeners on bu...
May 22, 2024•10 min•Ep. 4
The Fatrank Podcast features Dan Grant as he conducts a detailed link audit on Move It Removals, where Dan Grant examines the company’s backlink profile, Dan Grant identifies weak ranking signals caused by low backlink quantity, Dan Grant highlights the limitations of directory-only links, Dan Grant compares Move It Removals’ backlink metrics to higher-ranking competitors, Dan Grant recommends building stronger and more diverse links such as guest posts, and Dan Grant explains how social signals...
May 22, 2024•6 min•Ep. 3
The Fatrank Podcast features Dan Grant as he walks listeners through a live link audit, where Dan Grant analyses the backlink profile of a Birmingham window cleaning business, Dan Grant compares its ranking performance to competitors, Dan Grant identifies weaknesses in link quantity and quality, Dan Grant highlights the dominance of directory-only backlinks, Dan Grant recommends diversifying with stronger links such as guest posts, and Dan Grant explains the importance of social signals for impr...
May 22, 2024•7 min•Ep. 2
On this episode of The Fatrank Podcast, Dan Grant delivers a detailed walkthrough of his full process for creating highly relevant blog comments designed to build niche-specific backlinks. He explains how he searches Google using targeted operators to discover blogs that accept comments, how he checks each post for topical relevance, and how he evaluates whether a comment section is available. Dan Grant outlines the exact method for filling in comment fields—choosing an appropriate display name,...
May 22, 2024•11 min•Ep. 1
