James Dooley and Craig Campbell discuss entrepreneurship versus intrapreneurship on the Entrepreneurship Uncensored podcast. The conversation explores whether entrepreneurship is for everyone, why some people prefer security, and how intrapreneurship can act as an apprenticeship before someone starts their own business. Craig Campbell explains the difference between using your own money and taking full risk as an entrepreneur compared with building inside someone else’s company as an intrapreneu...
May 26, 2026•12 min•Ep. 465
James Dooley and Craig Campbell discuss the best questions to ask entrepreneurs at networking events, business conferences and entrepreneurship meetups. The conversation explains why asking generic questions like “what niche should I start?” rarely works because entrepreneurs need context, skills and opportunity awareness to give useful advice. James Dooley shares the red car theory, which shows how people start spotting opportunities once they actively look for them. Craig Campbell explains why...
May 26, 2026•11 min•Ep. 464
James Dooley and Craig Campbell discuss the disadvantages of entrepreneurship, including poor work-life balance, burnout, anxiety, stress, risk of failure, FOMO and shiny object syndrome. The conversation explains why entrepreneurs often struggle to switch off because business ownership creates constant pressure, responsibility and decision-making. Craig Campbell shares his experience of long working days, anxiety, therapy, email boundaries and learning to delegate. James Dooley discusses entrep...
May 26, 2026•24 min•Ep. 463
James Dooley and Craig Campbell discuss the benefits of entrepreneurship, including freedom, innovation, networking, financial opportunity, job creation and the ability to build businesses in new markets. The conversation explores why entrepreneurs value independence because it allows them to test ideas, create systems, take risks and control their own path. Craig Campbell shares how networking with other entrepreneurs has helped him discover new niches, higher-ticket opportunities and different...
May 26, 2026•16 min•Ep. 462
James Dooley and Charles Floate discuss how to rank higher in Bing search to increase the chances of being cited in ChatGPT. The conversation explains how Bing treats links, PBNs, toxic backlinks, exact match domains, query matching, content structure and engagement signals differently from Google. Charles Floate breaks down how to reverse engineer ChatGPT source citations using query fan-outs, grounded searches and repeated source analysis. They also cover link inserts, guest posts, tier-two ba...
May 26, 2026•9 min•Ep. 461
James Dooley and Charles Floate discuss how AI is disrupting Google search engine results pages, including AI Overviews, AI Mode and AI map packs. The conversation covers index bloat, AI-generated content, Google indexation changes, parasite SEO, informational query traffic loss, publisher disruption and the future of local search. Charles Floate explains why AI Overviews reduce clicks because users get fuller answers directly in the SERP. The discussion also explores how AI map packs could redu...
May 26, 2026•9 min•Ep. 460
James Dooley and Charles Floate discuss advanced on-page SEO strategies, NLP and semantic SEO. The conversation explains why on-page SEO is the foundation for crawling, indexing and ranking because Google needs clear signals about page context, intent and topical relevance. Charles Floate covers content briefs, heading structure, entity matching, SERP consensus, information gain, internal linking, schema, site structure and above-the-fold optimisation. They also discuss how NLP helps search engi...
May 26, 2026•5 min•Ep. 459
James Dooley and Charles Floate discuss iGaming SEO in 2026 and what is currently working in one of the most competitive search markets. The conversation covers black hat SEO, DMCA takedowns, negative SEO, CTR manipulation, viral boosting, aged domains, parasite SEO, daisy chaining, canonical tricks, subdomains, PBNs and topical authority. Charles Floate explains why iGaming SERPs are heavily influenced by aggressive tactics because many operators compete with technical loopholes, authority recy...
May 22, 2026•13 min•Ep. 458
James Dooley and Charles Floate discuss personal branding versus business branding and why both matter for SEO, digital marketing and AI-era visibility. The conversation explains how personal brands create stronger trust because users connect more easily with people than faceless corporate accounts. Charles Floate explains entity stacking, third-party validation, social profiles, citations, reference sites, UGC platforms and consistent identity signals across the web. They also cover how founder...
May 19, 2026•8 min•Ep. 457
James Dooley and Charles Floate discuss SEO predictions for 2027 and how AI search may reshape the entire SEO industry. Charles explains why Google moving towards AI as the default search experience could change rankings, visibility, content strategy and off-page authority. The conversation covers AI mode, AI overviews, entity consensus, third-party corroboration, Reddit, social media, video content, podcasts and holistic marketing. They explain why the old one-domain SEO model may lose impact b...
May 18, 2026•11 min•Ep. 456
James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, ORM tactics, suppressing negative search results, Google News freshness, image suppression strategies and how high-authority websites can be used to bury negative sentiment content. Charles Floate explains how parasite SEO and topical authority websites can help brands dominate search results, suppress damaging articles and improve online rep...
May 18, 2026•5 min•Ep. 455
James Dooley and Charles Floate discuss the best link building marketplaces for SEOs, with a detailed focus on PressWiz, delivery speed, pricing, transparency and managed link building. Charles Floate explains how PressWiz uses AI agents to validate orders, contact publishers, check live links and reduce delivery times because speed and accuracy affect SEO campaign performance. The conversation also compares PressWiz with marketplaces and services such as WhitePress, RocketLinks, Bazoom, Authori...
May 18, 2026•10 min•Ep. 454
James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and backlink activation strategies. The conversation covers how SEOs can increase the effectiveness of guest posts, press links and authority backlinks by sending additional signals through them rather than leaving them inactive after publication. Charles Floate explains how tier two backlinks, social signals, traffic and contextual relevance can amplify the effectiveness of both dofollow and nofoll...
May 18, 2026•4 min•Ep. 453
James Dooley and Charles Floate discuss the best SEO strategies working in 2026 as Google shifts towards AI overviews, AI mode and consensus-driven search results. Charles explains how modern SEO depends on factual content, topical depth, backlinks, schema, semantic structure, site focus and third-party corroboration because Google increasingly rewards pages that match wider consensus. The conversation covers on-page SEO, topical authority, internal linking, schema markup, YMYL niches, parasite ...
May 18, 2026•12 min•Ep. 452
James Dooley and Charles Floate discuss how brands can increase AI search visibility across platforms like ChatGPT, Claude, Gemini and Perplexity. The conversation explains how grounded search queries, training data, listicles and entity consensus influence AI rankings and citations. Charles Floate breaks down how different AI models retrieve information, why query structures vary between platforms, and how brands can optimise content for AI discovery. The podcast also covers Common Crawl, PDFs,...
May 12, 2026•11 min•Ep. 451
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before buying, especially after seeing AI citations, word-of-mouth referrals or online recommendations. They cover corporate brand visibility, review management, testimonials, case studies, PR placements, podcast interviews, autosuggest control and LLM brand...
May 12, 2026•17 min•Ep. 450
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and why reputation matters more in the AI era. The conversation explains how a strong personal brand improves trust, supports brand SERP control, protects reputation and creates more business opportunities. They cover video content, podcast appearances, social media, schema, knowledge panels, Credly badges, Wikidata, entity hubs, personal websites, professional email addresses and online reputa...
May 12, 2026•21 min•Ep. 449
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss the importance of SEO testing, split testing and research and development in modern search marketing. The conversation explains why private SEO testing groups often uncover more valuable ranking insights than public conferences or outdated SEO courses. They cover Google algorithm testing, subdomain experiments, localisation strategies, schema testing, transactional page optimisation, user intent, LLM visibility and Google Business ...
May 12, 2026•20 min•Ep. 448
James Dooley, Mike Lovatt, Paul Trusca and Luke Baston discuss AI SEO strategies that are working in 2026. The conversation covers GEO, AI visibility, LLM optimisation and how brands can earn more citations in ChatGPT, Claude, Gemini, Perplexity and AI overviews. The group explains why AI visibility depends on brand signals, off-page mentions, search rankings, structured content and clear entity understanding. They discuss practical strategies including listicles, comparison pages, press release...
May 12, 2026•21 min•Ep. 447
James Dooley and Kasra Dash discuss the best digital marketing strategies for manufacturing companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media marketing, PPC campaigns, paid social ads, AI advertising and lead generation services. They explain why manufacturers need strong KPIs, lead tracking and return on ad spend analysis before scaling marketing campaigns. The discussion also highlights how brand...
May 12, 2026•13 min•Ep. 446
James Dooley and Kasra Dash discuss the best digital marketing strategies for photographers looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media content, paid social ads, PPC, AI platform advertising, Reddit, Quora and third-party lead generation. They explain why photographers need to track profitability, lead sources, KPIs and return on ad spend before scaling campaigns. The discussion also highlights how str...
May 12, 2026•13 min•Ep. 445
James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO and local SERPs. The discussion focuses on site focus, site radius, topical maps, entity targeting and why large informational content networks can dilute transactional local websites. Paul explains why local sites should stay tightly aligned to the query vector, using methods like cosine similarity, BM25 and TF-IDF. Luke covers entity selection, commercial attributes and the risks of ...
May 12, 2026•19 min•Ep. 444
James Dooley and Kasra Dash discuss digital marketing strategies for consultants looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, paid social ads, PPC, AI platform advertising, forum mentions and third-party lead generation. They explain why consultancy businesses need clear KPIs, lead tracking, sales team accountability and return on ad spend analysis before scaling campaigns. The discussion also highlights why strong ...
May 12, 2026•13 min•Ep. 443
James Dooley and Jabez Reuben discuss how listical link building helps brands get cited in Google Gemini AI overviews. The conversation covers how Gemini pulls signals from indexed Google content and why structured listicles, comparison articles and entity-based SEO improve AI visibility. Jabez explains why metrics like DR, DA and traffic matter less than indexing, ranking and allowing LLM crawlers through robots.txt settings. The discussion also explores semantic SEO, content structuring, FAQs,...
May 12, 2026•8 min•Ep. 442
James Dooley and Kasra Dash discuss the best digital marketing strategies for tree surgeons looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, local SEO, organic SEO, social media marketing, PPC, paid social ads, AI platform advertising, Reddit mentions, review generation and tradesman websites. They explain why tree surgeon companies need to track profitability, lead quality, KPIs and return on ad spend before scaling any campaign. T...
May 12, 2026•13 min•Ep. 441
James Dooley and Kasra Dash discuss the best digital marketing strategies for surveyors and surveying companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, local SEO, Google Business Profiles, PPC, organic SEO, paid social ads and lead generation strategies. They explain why surveyors need to track KPIs, return on ad spend and lead profitability before scaling campaigns. The discussion also explores how AI platforms like ChatGPT, Claude, Gemini and Perplexity are i...
May 12, 2026•13 min•Ep. 440
James Dooley and Jabez Reuben discuss how listical link building can help brands get cited inside Claude AI and other LLMs like ChatGPT, Gemini and Perplexity. The conversation explains how structured comparison articles, competitor mentions and entity-based SEO help build consensus signals that influence AI search visibility. Jabez shares how Google indexing still plays a major role in Claude citations and why businesses need multiple listicles, guest posts and comparison pages rather than rely...
May 12, 2026•7 min•Ep. 439
James Dooley and Jabez Reuben discuss how listicle link building helps brands rank and get cited inside ChatGPT and other LLMs. The conversation explains how AI models use query fan-out techniques to retrieve information across multiple search variations, making listicle articles highly effective for AI visibility. Jabez Reuben breaks down why brands need consistent mentions across listicles, comparison articles, reviews and deal-breaker content to build entity consensus within ChatGPT. The disc...
May 12, 2026•6 min•Ep. 438
James Dooley speaks with Jabz Rubin about listicle link building and how it helps brands build consensus across LLMs, AI Overviews and Google organic search. The discussion explains why structured listicles work because they answer specific query variations, compare entities clearly and give AI systems faster retrieval paths. Jabz shares how effective listicles include competitors, comparison tables, media, key takeaways, FAQs, USPs, awards and supporting evidence. The conversation also covers q...
May 12, 2026•16 min•Ep. 437
This video explains the best social media platforms to rank in Google using parasite SEO. James Dooley and Jesper Nissen break down daily posting strategies, content reuse and how Google evaluates titles because indexing depends on relevance and structure. Jesper explains that the first seven to 12 words act as the SEO title, so changing them across platforms increases visibility because Google avoids duplicate titles. The discussion highlights named entities, indexing behaviour and AI overview ...
May 01, 2026•11 min•Ep. 436
