How Dianna Cohen Turned A Hair Obsession Into Crown Affair
Mar 07, 2025•49 min
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Episode description
Crown Affair’s hair products are in the bathrooms (and kits) of so many people who love and work in the beauty industry. How did that happen? Founder Dianna Cohen is here to explain. She shares lessons she learned working on some of the hottest “millennial” brands of the 2010s (Into The Gloss, Away, Outdoor Voices, Harry’s); why marketing isn’t the most important part of building a brand; the difference between hair *care* and hair styling; and why she thinks clips, scrunchies, and combs should be as elegant looking as your other accessories.
- Episode recap: fatmascara.com/blog/dianna-cohen
- Products mentioned in this episode: shopmy.us/collections/1359696
- Sponsor links & discount codes: fatmascara.com/sponsors
- Private Facebook Group: Fat Mascara Raising a Wand
- TikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin + contributors @garrettmunce, @missjulee
- Submit a "Raise A Wand" product recommendation: text us or leave a voicemail at 646-481-8182 or email info@fatmascara.com
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