The brand story.
Aug 31, 2023•12 min•Ep. 118
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Episode description
In this episode of Fast Pace, Dean Mackie and Josh Phegan talk about what the brand story should look like for your business and how to build it. They look at narrative that makes an emotional connection with your customers, getting your team to buy in, replicating your customer experience, shaping your brand personality, and establishing credibility.
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