233: Nicolaj Siggelkow: We asked the customer to stitch experiences - podcast episode cover

233: Nicolaj Siggelkow: We asked the customer to stitch experiences

Jul 10, 201940 min
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Episode description

Nicolaj Siggelkow thought technology was an important in connected strategies until he realized the more important factor was that organizations trying to be customer centric required customers to stitch together their experience with different organizational departments.

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