159: Jeffrey Shaw: I was going to dominate the world

Jeffrey Shaw was tops in his class and returned home to launch his new business. Ready for success, Jefferey spent three long years moving down the path to failure. After he gave his best sales pitch ever, he realized how off he was trying to promote the message of his business. He was unable to speak the lingo of his customers. That’s when Jefferey launched his transformation and went from overlooked to overbooked.