Economist Tom Smith and Mike Lewis talk about the 2018-2019 NBA season. They discuss the trends towards “super” teams comprised of multiple all stars. The conversation covers everything from Tom’s love of musical theater to how the collective bargaining agreement (the max salary provision) leads to the concentration of all stars in just a few cities. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network -...
Oct 16, 2018•36 min•Ep. 20
Just like sports, political campaigns are contests between human competitors. Ada Chong and Mike Lewis discuss the role of appearance in political campaigns. There has long been a theory that attractiveness and generally looking more competent provide a benefit to candidates. We take this idea to the next level and look at the role of appearance across political parties. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors...
Oct 11, 2018•30 min•Ep. 19
ESPN’s current morning show, “Get Up!”, is the best example of the sports channel’s efforts to reinvent itself. Mike Lewis shares his thoughts on the changes. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmi...
Sep 27, 2018•19 min•Ep. 18
College sports inspires amazing passion and loyalty, but which team has the most passion and loyalty? There are lots of ways to look at this question. Who has the most fans? The loudest fans? The fans most willing to travel? Mike Lewis breaks down 2018 college football fan rankings. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalyti...
Sep 13, 2018•21 min•Ep. 17
Economist Tom Smith and Mike Lewis analyze Nike’s decision to feature Colin Kaepernick in its “Just Do It” campaign. Is Nike pursuing the right branding strategy? Are they using Kaepernick to reposition the brand closer to Millennial and Generation Z sensibilities? Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fand...
Sep 06, 2018•27 min•Ep. 16
Mike Lewis sits down with consumer psychologist Morgan Ward to talk about social identity theory. A lot of fandom, such as identifying with a team, is about consumer psychology. Morgan shares amazing insights into how consumers use objects or associations to construct their identities. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanal...
Aug 30, 2018•29 min•Ep. 15
Mike does a Skype interview with Manish Tripathi, a former professor colleague & current tech industry analytics leader. They discuss some of the marketing challenges facing the NFL as the 2018 season approaches. This includes the issue of the “Washington Redskins” team name and symbols, concussions and youth football, and the anthem protests. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - ma...
Aug 16, 2018•48 min•Ep. 14
Vice President of Sponsorship Insights at Vantedge Nick Mentel and Emory Marketing Professor Mike Lewis discuss sports sponsorships. Nick provides insights into how these deals get done. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on soci...
Aug 02, 2018•33 min•Ep. 13
Economist Tom Smith and Marketing Professor Mike Lewis discuss the contract situation between the Steelers and running back Le'Veon Bell after they failed to reach a long-term agreement. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on soci...
Jul 19, 2018•19 min•Ep. 12
WWE superfan Hari Gopal and Mike discuss the fan side of wrestling. They dive into how fan interest for combat sports is driven by stories and stars. How does this drive marketing and operating combat sports businesses? Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. A...
Jul 05, 2018•38 min•Ep. 11
Mike and Ada discuss analysis of NFL fandom. Which football teams have the best and worst fans? How is this measured? Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube:...
Jun 25, 2018•23 min•Ep. 10
NBA Superstar LeBron James is a free agent. Professor Mike Lewis and Emory Marketing Analytics Center's Ada Chong discuss where James could end up and what it means for his marketing brand. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on s...
Jun 21, 2018•26 min•Ep. 9
Emory 18MBA J.T. Mason discusses the Atlanta sports market and "The Atlanta Sports Survey." Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @...
Jun 14, 2018•29 min•Ep. 8
Does negative political advertising actually work? Is it more or less effective than positive political advertising? Professor Mike Lewis and Marketing Analytics Center's Ada Chong weigh in. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on ...
Jun 01, 2018•31 min•Ep. 7
Professors Mike Lewis and Michelle Andrews discuss gamification: the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check ...
May 31, 2018•32 min•Ep. 6
Mike and Finance Professor Tom Smith discuss NBA teams tanking ahead of the 2018 NBA Draft Lottery happening tonight (May 15, 2018). Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyti...
May 15, 2018•39 min•Ep. 5
Mike highlights research done by Emory 18MBA student Katie Hoppenjans. Katie looks at whether the level of excitement in a tournament really has any impact on fans' engagement. Do people actually love an underdog, or would they prefer to watch the same old powerhouses? Is "madness" really what viewers want? Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars...
May 10, 2018•25 min•Ep. 4
This episode features a special guest - Yahoo Sports Writer Jay Busbee. Mike and Jay weigh in on generational fandom and storytelling as a journalist. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis ...
Apr 26, 2018•38 min•Ep. 3
Mike and Finance Professor Tom Smith discuss the criteria Hall of Fame Coach Bill Parcells came up with when considering quarterbacks in the NFL draft. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis...
Apr 19, 2018•39 min•Ep. 2
Mike and Ada discuss the controversy surrounding Native American mascots, why mascots are important for branding, and the financial impact Native American mascots on NCAA basketball teams have on schools. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to...
Apr 05, 2018•29 min•Ep. 1
Emory Marketing Professor Mike Lewis and Marketing Analytics Center's Communications Specialist Ada Chong discuss the best and worst MLB fans going into the 2018 season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @f...
Mar 26, 2018•30 min0
