Fuck niching. I don’t stick to an ‘industry,’ I don’t focus on being #1 on a Google search… I brand ME. I brand Kat Loterzo. Everything you do in your business needs to be an EXTENSION of who you are, and what’s happening in your life. Let go of what people expect from you, and start HONESTLY SHARING what you do, what you BELIEVE IN, and how you overcome your problems. People WILL listen. REALITY: When you look outside of yourself for the answers, it’s not WHO you are. Whenever you’re figuring o...
Dec 18, 2015•5 min
Don’t ask people “if this is okay.” You’re just wasting time questioning and wondering. You might as well ask yourself for permission to live your life. There’s NOBODY ELSE that can give you permission. REALITY: If you want to do something: do it. Only you can decide if you’re aligned to do something No one can tell you if it’s “okay” Today's ASSKICKERY Action Task: What’s something you’ve been questioning lately? Write it down – and ask yourself if it’s FULLY aligned with you and your purpose. ...
Dec 16, 2015•2 min
Starting each day dictates the end of your day. And what you do every day dictates your entire life. Everything you do in your life is a choice. FEELING GOOD every morning is MUCH MORE IMPORTANT than anything else you can do. REALITY: Take control of your morning Do you let your to-do list dictate who you are? Take care of yourself (physically and emotionally) within the first hour of waking up Wake yourself up physically when you’ve taken care of yourself (coffee!?) Today's ASSKICKERY Action Ta...
Dec 15, 2015•8 min
IN TODAY’S PODCAST.... If you’re a creator, you need to FUCKING CREATE. If you’re stuck in the mindset of “I’m not where I wanna be” – SNAP THE FUCK OUTTA IT. Get back to YOU. Get back to CREATING. Let your creativity FLOW. If you look back on all the stuff that works, it’s all because you ALLOWED YOURSELF to create. The more you give yourself space to create, the more creativity will flow from you. REALITY: How can you tap back into your creative core? How can you show up each day, fully aligne...
Dec 14, 2015•5 min
The cool thing about being a super high achiever and wanting to get A LOT of shit done, you can REALLY play fun tricks on yourself. Make it easy – make money. Make it easy – get hard rock abs. Don’t get me wrong, this ALL takes SERIOUSLY HARD WORK. It’s not about WHAT you need to do to get what you want, it’s about WHO you are. If you’re someone who takes care of themselves, working out will be EASY for you. If you’re someone who knows 100% what they want, working will be EASY! So the best thing...
Dec 02, 2015•8 min
I’m disciplined with my training. I do it regardless if people are around or not. And I like being seen as successful (who doesn’t?)! This discipline I’ve created started when my first born was just a baby – no one was around, my husband Enzo was off working, and I couldn’t get to the gym. I used a swing set in a backyard, and a kettlebell.. and I STILL worked my ass off. Why? BECAUSE I WANTED THE RESULT. As a solo entrepreneur – I have to DO the work to get the SUCCESS I want. There’s no boss w...
Dec 02, 2015•6 min
I’m at a hotel here in Bali, I ALWAYS stay at the W. This time, though, I had a gift voucher to use for another hotel. It was expiring soon, so I figured I’d use it. It’s a pretty good hotel. But I’m not over the moon about it.. and it’s interesting: You get what you pay for! The small little things are REALLY pissing me off here: the wifi wouldn’t work. The feel of the hotel isn’t the 5-star feel I’m used to. There were no sweat towels in the gym. It was all these little things that I’m not use...
Dec 02, 2015•7 min
I recently had a new client come into my 12-month mastermind, and she wasn’t getting the response she so desperately wanted from her branding. So I gave her some tips and suggestions on how she could repackage her offers. Since then, she’s made 4 new sales already! And it was just like, wow – it’s SO important to speak in a language your clients listen to. See the way she was branding her packages – she wasn’t speaking her audience’s language. That’s exactly why there were NO sales. One of my re...
Dec 02, 2015•7 min
There are SO many people who live AMAZING lives, and create AMAZING businesses… but there are SO MANY PEOPLE who don’t ever admit to themselves what they TRULY desire. I truly believe we can have it all – but we HAVE to define what that means. To me, I’ve wanted to be location free, having a multi-million dollar business, changing millions of people’s lives – BUT that’s just what I want. With everything I’ve ever created, it’s a result of being honest with myself and ADMITTING what I want. Becau...
Nov 26, 2015•6 min
I was on an interesting call with a client today – her branding is around empowerment. And she wanted some help with some of her mental blocks: “What are people going to think?” Here’s the thing: people are ALWAYS going to think something of you. You CANNOT allow your dreams to be limited by someone else’s judgements. You NEED to believe in your dreams and put yourself out there, or you might as well just GIVE UP NOW. We need to go ALL IN. The big thing when it comes to other people’s opinions i...
Nov 26, 2015•6 min
If you’re a creative type, a high level creator, someone who has a lot of ideas, then it’s CRITICAL and vital you give yourself time and space to create. Lately, I’ve been having this tug of war with myself between giving myself space to plan, and ALLOWING myself to be a mad-crazy creator. Sometimes though, being a mad creator clashes with needing to plan. I’ve built a million dollar business on just CREATING and hustling. But lately, I haven’t given myself permission to EXPRESS what I need to. ...
Nov 26, 2015•11 min
I consider myself a little bit of a masochist. Don’t worry! It’s PURPOSEFUL PAIN. I love pain that comes with a sense of purpose – doing things that are for the greater good. Now I talk a lot about purpose, passion and flow. Flow is critical. I don’t do stuff that I don’t wanna do. BUT I do a lot of stuff that hurts. Stuff that pulls me physically, mentally, emotionally, it’s in the CORE of my DNA. Sometimes I’m in a ball, on the floor crying. Sometimes I get TWO HOURS of sleep. And sometimes I ...
Nov 26, 2015•8 min
I want to have a bit of a chat about less being not more. It's AGAINST what everyone thinks about. What if you're like me and wanting to expand more, to be multi-passionate, to DO MORE? What if your messages means expressing it in multiple ways? What I'm realising lately is that something's missing. I worked out, I worked on the projects for my business, I wrote more of my book – and it was only 4pm. I was by the pool, and thought: my social life is missing. I'm in Bali right now, so most of my ...
Nov 19, 2015•8 min
Some people feel that this is the most ANNOYING thing I can do – but it is the BEST stress reliever… in business when something falls through, when your reputation feels threatened, in travel when you think you’re going to miss a flight, when stuff happens in your personal life (your kids break something), or just in general, when shit happens, I say to myself: “It is what it is. I can’t do anything about it.” And it drives my husband CRAZY. A week ago, my husband and kids were supposed to leave...
Nov 19, 2015•8 min
What if you JUST DID THIS?! I’ve just had an AMAZING three day retreat with some of my amazing clients. What came up today was.. what if you just ASK for what you want? We could save SO MUCH ENERGY in ALL areas of our life if we JUST asked for what we want! I love all the ins-and-outs of online marketing, it all makes a difference, but in some ways, it just COMPLICATES things in an unnecessary way. Sometimes it’s a lot more effective if you just straight up tell people what you want them to do, ...
Nov 19, 2015•5 min
I've realized I've been lying about how much I work. I say I work 4 hours a day – 25 hours a week. But really, is that true? I won't say I've been lying, but with everything I do – admin, emails, sales activities, content creation, I DO work about 4 hours a day. But a few years ago, I decided and started to believe that I COULD make A LOT of money and a helluva impact through doing what I love – writing, speaking, putting myself out there. And that belief has come TRUE. A lot of the stuff I do y...
Nov 18, 2015•12 min
Today, I'm talking about taking action. Sometimes, there are things we have to do – or want to do – in life and business that we RESIST doing. We just put it off. We procrastinate. We don't work out. We avoid that phone call. But the thing is – WHY are you resisting? Generally the things we resist are WHAT WE NEED to do the most – for our soul, our business, our life – our heart is literally SCREAMING at you to do what you're resisting. There's always an underlying reason why we resist. If you'r...
Nov 18, 2015•7 min
I've been on calls all morning. And all morning there's been this theme in each call: the women have ALL been taking CONSISTENT APPLIED ACTION!! Actions that build their business, their relationships – THEIR LIFE. And it's an UNUSUAL THING! Why? Regardless of how much money someone makes, or where they're at in their business, the biggest block in people is they DON'T TAKE CONSISTENT FUCKING ACTION! Consistency is interesting. Because it's everything. Regardless of where everyone is in their lif...
Nov 12, 2015•10 min
I did something that was what I thought was seriously obvious. I had posted my latest blog post in my free Facebook group, and we’ve been doing a free 30-day video series on content creation. I shared openly that the post just didn't FEEL right. I asked my Tribe what they thought. To me, it was an obvious question.. don’t be a perfectionist, right? I got a HEAP of comments – edit some text here, remove some capitals there – and not many people really got the joke to the post. The point of the po...
Nov 12, 2015•9 min
I’ve been struggling with resisting lately. It’s part of being an artist and creator. It’s interesting. Whenever I go through a phase of deeper resistance – it shows up in all my work. Usually I get fantastic feedback, but sometimes I get schooled: “oh, you’re not following your true path.” Thanks, but DUDE, SERIOUSLY! It’s part of life. I’m open about it. Not many people are. See, this is how I do life, business, EVERYTHING. I’m committed to showing up despite the daily resistance, fear, and do...
Nov 12, 2015•16 min
I wish I could bottle this crazy bitch feeling. I was writing, and just felt FLAT. It was one of those "ARGHGHHHH!!!!!" moments! See, I'm pretty analytical about what I do and how I feel. I highly recommend that you QUESTION EVERYTHING YOU DO AND FEEL. I question why I do everything. Everything I produce – see, it's about 1% of what I can share. Because I create a LOT of content, I realised today that it's okay if people don't read EVERYTHING I send. It's okay. People will read what they want to...
Nov 10, 2015•7 min
I LOVE MY WORK. I'm not entertained by things that used to give me mindless entertainment – chick novels, Oprah's interviews, Dr Phil, I'd scroll my Facebook feed. I'd JUST sit. But lately – I'm not interested in wasting time. For me, I need to be doing something that UPLIFTS my life in some way. Sitting around doing nothing, just sucks. IT'S BORING DOING NOTHING! I prefer to fill most of my time with work, or something that improves myself, my family, my business – DOING SOMETHING GOOD. I'm not...
Nov 06, 2015•10 min
When you resist, when you feel overwhelm, or that you're not good enough, this shit will NEVER go away. It'll always come up. It's part of life. It's not about trying to never have it anymore – it's about UNDERSTANDING these thoughts. When I get into these thoughts, I become less and less effective. The emotion stops me from performing. I turn into this selfish bitch. I sabotage myself. Whilst everything is hard for everyone sometimes, I actively try to find ways to push through these thoughts: ...
Nov 05, 2015•7 min
You can spend your WHOLE LIFE letting fear limit you. Most people believe they'll never fall into that trap. But everyone does. EVEN ME! Everyone has fears, doubts, and concerns. What if it doesn't work? Just try what you're worried about, and see if it works out. Most people don't take action. But you're not most people, are you? EXERCISE: what's been speaking to your heart, what's one thing that you've been called to do that you haven't? Let go of the resistance, and take action! Don't miss ou...
Nov 04, 2015•3 min
Whenever you're asking yourself if you're being authentic - you've already lost. We be authentic by just being. Be natural. Be YOU. You don't need to take lessons on being yourself. If you're having trouble being yourself, what's holding you back? I believe that you should be yourself. Act on your high emotive state. That shit you can't force, or manufacture. EXERCISE: what are you not letting yourself share, push, write, post? List one thing. Now go and post it. Don't miss out on more butt-kick...
Nov 04, 2015•6 min
As kids – we REALLY have no fear of failure. Think about it... how many times would you let your child attempt to walk, until you tell them to stop and just give up? Never, right? Yet, as adults – we get it in our head that after the first time, tenth time, thousandth time of something not working, it MUST mean we're no good at it. NOT TRUE. There's a difference between something not working for us anymore, and just giving up. The way I've been able to create such a successful business is by foc...
Nov 04, 2015•7 min
I've been thinking a lot about letting go. See, in my life, I notice themes. Some themes take longer than others to let go of. Lately, I've been feeling like I haven't been creating from within. I've had to learn that creativity isn't a structured process – it's why I get skeptical around"professional" creative courses – WHY should someone TELL me how ot be creative?! If you're really caught up in what makes success, if you're really caught p in what you think you need to do to generate cashflow...
Nov 04, 2015•10 min
We all have those moments, or people we're around, where there's toxic energy, and we just feel DRAINED. Lately, my blood has been feeling like quicksand. I just needed a toxic clear out. So I went for a walk. Pumped up some music. I released my emotions, and reset my energy. But when I started walking, I had these doubts. It was hot, humid, I had a heavy backpack, and doing an hour long walk that I DIDN'T HAVE TO DO! What the fuck was I thinking?! Here's the secret: once you settle into the end...
Nov 02, 2015•5 min
Become outcome based. What actions do you NEED to take to get the outcomes you desire? Sometimes, though, no matter how hard you work, you need a break. After all, we're human. Taking breaks, eating that cake, indulging yourself, DOESN'T mean you've fallen off the wagon. You don't have to be perfect all the time to be superwoman, you don't have to be perfect all the time to live an exceptional life. You probably don't need to be told that – but I know I do. Give yourself permission to make your ...
Nov 02, 2015•3 min
Today, I have this workout I just don't wanna do. I'm resisting it. But even though I'm just not feeling it, I'm STILL going to work out. Because I know that when I've finished working out, I'll walk away knowing this has elevated me towards my dreams. The thing that differentiates people who achieve massive success to those that never do is that they've learnt how to push through. When I have a headache, when I'm resisting, or acting like a pissed off bitch – than the best thing for me to do is...
Nov 02, 2015•9 min
