Hello, everyone, everywhere. Pastor Bob Thibodeau here. Welcome to the Faith Based Business Podcast. Today, we're so blessed you're joining us. We're concluding our week that we've been talking about storytelling and understanding the power of purposeful storytelling in your business, in your ministry, whatever it is you're doing. Amen. And we've had a great time. As a matter of fact, let me go ahead and share this screen. We'll go ahead and jump into today's conclusion.
You know, last time we covered how to engage emotions in your storytelling, you know, and that'll provide a lasting impact. It really will, long after the presentation is over. Today, I just want to share a few ideas on how to turn your stories into catalysts for action. Amen. After all this, this entire purpose in sharing the story is to do that. Am I right? I mean, we want to share the story in a way that will drive the listener to some sort of action.
Whether you're doing a live training, you know, on stage, in front of a crowd, or on a zoom call like this, you know, that's the whole purpose to get your listener to take some kind of action. You know, they need to purchase a training, they sign up for coaching. Just join an email list or sign up for a newsletter. Whatever, whatever the end result is, you need to share your story in a way that makes them take action. And, and that's the whole thing.
Amen. Now, every story, every single story you share should invite a response. Whether you are, you know, whether you want your audience to take a reflection and on what you talked about, or take action to deepen their faith. Create a specific call to action that helps move the story from passive listening to a meaningful response. Only offer one call of action, not two or three or four. One and only one call of action. Make it clear, make it concise, you know.
Sign up for our newsletter, Join our coaching program. Email me your questions. Just one call to action and only one call to action. Amen. Engage your audience by asking reflective questions related to the story. Like, how would this help you to overcome the challenges you're facing right now with. And whatever it is you're talking about. This type of question will invite them to consider their own experiences, making the story basically a shared journey and sparking their personal growth.
Encourage your audience to take a small action that aligns with the story's message. I mean, it could be clicking a link to receive a free PDF or ebook. It could be sharing a situation they're facing via, you know, the. They're sharing A situation that they're facing. Sharing it with you via, you know, sending you an email and asking your opinion or just sharing it with you. This type of call to action will turn your story into a motivating force. It moves them closer to their spiritual goals.
Do not offer two or three calls to action. This will often result in no action. And you don't want that either. Amen. Use your follow up emails or or other follow up systems to introduce future calls to action. You know, it could be just right now. Send me an email with what you thought about this presentation today. And then via your follow up email you hey, sign up for my newsletter. Not sign up for the newsletter and look at the coaching program. No, sign up for the newsletter.
Then use the newsletter to introduce them to the coaching program. Okay, Stuff like that. One call to action and only one call to action. Explain how taking action can lead to growth. Explain how you know following through on the single call to action will benefit them right now. When they see how simple the call to action is, they're more likely to act. Amen. This helps turn inspiration into transformation. It'll help make your story's impact less long beyond the moment that you're telling it.
Again, it needs to be a simple call to action. Something with almost zero risk on their part. Click the link to download my free ebook Type of Action. Don't get going on a full blown sales presentation as a call to action that just turns people off. They know your presentation's done now. They know you're trying to sell them something and they're just going to click off, right now. I know. I see this happening all the time and guess what I do. I click off. I'm done.
I just spent 45 minutes on there to learn something and now they're going to go into a 20 minute sales call and I'm not. I don't have time for that. Amen. We've all seen it. I mean, I'm not the only one who does this. We've all experienced in some form or fashion. I make it a point of never, never doing that type of presentation. It just. It's like fingernails on a chalkboard to me. All right, think about it. You want to have happy clients, right?
Not clients who are angry because they feel they've been pressured into buying or signing up for something that they really did not want or need in the first place. That's where your presentation comes in. Keep it upbeat. Keep it friendly, relevant. Again, with one simple no threat call to action for them to take. Then Wrap up your story with an invitation for further connection. Whether it's engaging with your ministry or your business, or joining a program that you're offering.
This extends your story's impact and opens the door for continued growth and support. And it just, it just fosters a lasting relationship with your audience. Again, make it an invitation, not a high pressure sales call. It needs to have one thing and it need that. One thing needs to be non threatening, like almost zero risk on their part. It only needs to be one simple thing. I can't overemphasize this enough. How many, how many calls to action should you offer?
Yeah, you got it. 1. And it needs to be what? Simple one simple thing. Not threatening. Not threatening to, you know, you can't say, give me your credit card number and then when we get done talking, I'll just charge you for whatever we agree on. No, no, no, no, no, no, no. Sign up for it. Click this link to download my free ebook. Boom, that's it. Then use a follow up email. As I said. Hey, you know, thanks for downloading the ebook. We also have a monthly newsletter. It's free.
Put your email in here and we'll send it to you. You know, it has to be zero risk on their part. It cannot be something that they think will carry some type of risk to them. I mean, you know, hey, you know, thank you for watching the presentation today. Join my ten thousand dollar coaching program right now or you're forever gonna miss out and you'll end up rummaging through trash to find your next dinner. I mean, that type of clothes, definitely.
It's so threatening on so many fronts, but yet we've all experienced it. Hey man, for some reason, I don't know why I keep. Yeah, it's not as blatant as it was in the past. Let's put it like that. I've, I've still experienced it. I've seen some of them recently. That's why I put it in this presentation for you today. You know, the cost, the do it now or lose it forever opportunity, you know, the extreme case of what happens if they don't act right now, all of that just screams run, right?
Run, get out of here, click off before it's too late type of thing. And so don't, don't do that type of presentation. It needs to be, as I said, non threatening. It cannot involve an unmanageable risk to the client. I mean, you know, join my $10,000 coaching program right now or you'll ride up rummaging through the trash by dinner time tonight. That that type of best threatening, it's just so bad. It only needs to have one clear stated benefit.
One simple thing non threatening as to their being able to fulfill it. And it must, it must provide a clear benefit to them when they do take the action you requested. Things like go to this link, download the free PDF, things like that, or even click this link and check out the benefits of joining our coaching program. It's not a sales call, it's just these are the benefits. And then at the end of that page you can say like more information, click here. Right.
But you know, if you're telling them download the PDF, give them the PDF, don't make them click through or watch six videos where you're trying to upsell them something. Well, okay, well since, since you made it to this page, I guess you're not interested in a coaching program. So here's the, the free PDF. Good luck, you know, no, it's like click this link, download the PDF when they click it.
Yeah, you know, they, they expect, in this day and time now they expect you're going to ask for their email. Then you tell them, you know, fill in your email address and we'll email you the PDF or fill in his email address and you'll receive a direct link to the PDF, you know, something like that and do it, just give it to them whether you ever hear from them again or not. You fulfilled your part of the bargain. All right.
And then make it comfortable for them, make it comfortable for them to get the information promised again. Don't make them go through, you know, six pages of you trying to sell them on a coaching program or tell them about all the benefits of your coaching program and little inserts every. Now don't worry, at the end of this presentation you're going to receive the PDF. Now you've lied to them.
You said click this link to download the free PDF and now you're making them go through another presentation before they receive the PDF. Do not do that. Okay? Simple, non threatening, a clear benefit. Folks. This week we've shared techniques to help you become a better storyteller. You're able to expand your outreach and help you to make a lasting impact in your faith driven work. Sharing your faith as part of your storytelling. Building authentic connections, not high pressure tactics.
Using descriptive language to engage emotions and always, always, always, always conclude with what? A simple call to action. Amen. Now it's time for you to take action. Go to our website@faithcaster academy.com faithcaster academy.com. look at all the benefits you'll receive by becoming. It's easy. You get access to all of the trainings, all of the future live trainings I'll be doing. And just check your inbox because I'm going to do another live training in just a few days. All right.
It's about ready to be announced at the time you watch this. It may be passed already, but that's okay. I do these live trainings every couple of weeks. People who are not members of the academy, if they decide they want to attend the CAT, the training is $27 for them to jump in. But members of the academy get in absolutely free. It's part of their benefits. All future live trainings, it's all part of their benefits. Amen. So check it out.
And I'll be back again next week with another great faith based series that will just bless your socks off. Amen. As we say down south and help you to build your business, grow your list of clients, grow your ministry. Whatever it is you're trying to do. This type of training will do it. Amen. Praise the Lord. Ah, it's been a great week. I just enjoyed teaching on this topic. We may expand it again next week or maybe. We'll see. We'll see what the Lord has planned.
I just know that I just enjoy sharing this stuff with you. Amen. Till next time. It's Pastor Bob reminded you to be blessed in all that you do.