Insert Coin: The Arcade Video Game Revolution

For those of us who grew up in the 1980s and 90s, the arcade was a home away from home. And most likely we were playing a video game that was the creative genius of a scrappy group of renegade designers in Chicago.

In his film Insert Coin (2020), director Josh Tsui captures what it was like for the fellows at Midway Games to revolutionize the video game industry. And along the way, Josh perfectly captures 1990s pop culture.

Insert Coin is an interesting take on the arcade gaming world, showing us its business side and how games were designed to be addictive and suck in quarters. 

“Once you make a game you can’t get that out of your system. It’s one of the most fulfilling and frustrating creative mediums out there and it’s intoxicating. ” – Josh Tsui