🚗 AI is transforming automotive retail—is your dealership ready? In this episode of Facts Not Feelings , I sit down with David Marod, founder of Contactter AI, to explore how AI is reshaping dealership operations, streamlining customer engagement, and boosting lead conversion. 🤖 AI isn’t here to replace humans—it’s here to enhance efficiency, eliminate repetitive tasks, and improve customer experiences. But with so much AI hype, how do you separate facts from fiction and successfully implement...
Mar 27, 2025•40 min•Season 2Ep. 16
🚨 Is Playing It Safe Holding Your Business Back? 🚨 Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down: ✅ How to take smart risks & avoid costly mistakes ✅ The power of online reviews & customer trust ✅ Why reputation management is your secret growth weapon 🚀 Whether you're a dealer, business owner, or entrepreneur, mastering risk-taking and digital reputation is key to long-te...
Mar 20, 2025•37 min•Season 2Ep. 15
🚗 The automotive industry is evolving fast! Are you keeping up? Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising interest rates to AI-driven solutions and the secret to high-performing dealerships, we break down Facts Not Feelings. 🔑 Main Takeaways: 1️⃣ Selling Cars the Way Customers Want to Buy – Why payment shopping is dominating the market and how top dealers are ...
Mar 13, 2025•49 min•Season 2Ep. 14
AI is transforming the automotive industry—are you ready to embrace the future? In this episode of Facts Not Feelings , Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership operations. From booking service appointments to providing seamless customer interactions, learn how automotive-specific AI solutions are making dealerships more efficient, profitable, and customer-friendly. 👉 3 Main Takeaways: 1️⃣ AI Enhances Efficiency: Handle repeti...
Mar 06, 2025•41 min•Season 2Ep. 13
🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings . This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience. Main Takeaways: 1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting. 2️⃣ Data-Dr...
Feb 20, 2025•43 min•Season 2Ep. 12
Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings , Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigate vendor relationships and unlock their true potential. From identifying hidden costs to leveraging overlooked data, this conversation will change how you approach vendor partnerships. Key Takeaways: 1️⃣ Discover the hidden costs of misaligned vendor relationship...
Feb 13, 2025•46 min•Season 2Ep. 11
Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings , Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility. 3 Main Takeaways: Build Trust Through Authentic Content: Showcase your team, community involvement, and ...
Feb 06, 2025•38 min•Season 2Ep. 10
🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings , Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results. Main Takeaways: 1️⃣ Why alignment between BDC and other departments is crucial fo...
Jan 16, 2025•44 min•Season 2Ep. 9
What if buying a car was as easy as scrolling through your favorite app? 🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey. 🔍 What You'll Learn: Seamless Integration: Connecting online browsing to in-store experiences is crucial for dealerships to mee...
Jan 09, 2025•40 min•Season 2Ep. 8
🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨 In this episode of Facts Not Feelings with Brooke C. Furniss , we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity. 📌 Key Takeaways: 1️⃣ The Ripple Effect: Learn how the attack para...
Dec 12, 2024•31 min•Season 2Ep. 7
🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices that save time, increase sales, and build customer loyalty. 🔍 Wh...
Dec 05, 2024•41 min•Season 2Ep. 6
In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers. Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's jour...
Nov 21, 2024•39 min•Season 2Ep. 5
🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that resonates and converts! 🔍 What You'll Learn: Social Media Beyond Ads: Discove...
Nov 07, 2024•46 min•Season 2Ep. 4
🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don't miss Raymond's insights on integrating community service seamlessly into business models, enhancing customer service, and staying ahead in the auto...
Oct 24, 2024•40 min•Season 2Ep. 3
🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟 👤 Special Guest: Ben Choder, CEO of CallRevu, joins us to discuss the transformative impact of AI on automotive training. Learn how AI tools are specifically designed t...
Oct 17, 2024•45 min•Season 2Ep. 2
🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth 🔍 What You'll Learn: Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data. Insights from Industry ...
Sep 26, 2024•45 min•Season 2Ep. 1
🚗💡 Episode Overview: Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough , Tom Kline , and Zach Billings . Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage. 🔍 What You'll Learn: The Importance of Data Privacy Compliance: Understand why robust data privacy...
May 23, 2024•1 hr 5 min
Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro , Director of Marketing Technology at Castle Automotive Group , dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs associated with slow adoption of new technologies, and practical strategies for integrating cutting-edge innovations. 👉 Key Highlights: Vendor Neutrali...
May 16, 2024•51 min
Join Brooke Furniss and leading industry experts Zach Billings , Co-Founder of Wikimotive , Jason Monaghan , Head of Performance at Wikimotive , and Patrick Downes , Director of Digital Marketing at Ruge’s Auto Group at the Digital Marketing Strategies Conference ( DMSC ) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies designed to elevate car dealership profitability. This episode of 'Facts Not Feelings' explores innovative approaches to automotive marketing ...
May 09, 2024•56 min
Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from Check My Driver illuminate how their pioneering solution is revolutionizing the auto industry's approach to insurance verification. Discover the transformative impact on car buying, servicing, and rentals, and learn how Check My Driver is setting new standards for efficiency, compliance, and customer satisfaction in the automotive world. In this episode, you'll explore: The critical challenges ...
May 02, 2024•54 min
Dive into an empowering episode of 'Facts Not Feelings' with our special guest, Laura Murphy , a beacon of inspiration in the automotive industry. With a storied 25-year career, Laura unveils her mission to elevate women and foster diversity within this dynamic sector. Discover her transformative role in digital marketing, her contributions as a #IAmRemarkable facilitator, and her heartfelt advocacy for inclusive leadership. This episode is a treasure trove of insights for anyone passionate abou...
Apr 25, 2024•1 hr 10 min
Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas , COO of Dealer eProcess , dive into the future of automotive digital retailing. Learn how cutting-edge trends, innovative metrics, and pivotal user experience improvements are revolutionizing how dealerships engage and satisfy online shoppers. This episode is essential for dealers, general managers, and digital marketing enthusiasts aiming to stay ahead in the fast-evol...
Apr 18, 2024•50 min
Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of empowering your team, leveraging technology wisely, and maintaining the human touch for enhanced customer experiences. Discover strategies for seamless tech integration and learn how your dealership can stay ahead in this rapidly evolving landscape. 3 Main Takeaways Strategic Technology Integratio...
Apr 11, 2024•52 min
Discover groundbreaking strategies that distinguish Mint Motors in the fiercely competitive automotive industry. Join us in this engaging episode of Facts Not Feelings, where Ashley DeBore , Vice President & Partner at Mint Motors , unveils the secrets behind their standout success. Learn how they leverage technology, AI, and exceptional customer service to redefine what it means to be an independent dealership. Dive into the nuances of automotive marketing, customer relationship building, a...
Apr 04, 2024•58 min
Dive into a transformative journey with "Facts Not Feelings" as we unveil groundbreaking strategies that will revolutionize your auto dealership's success. Join host Brooke Furniss and marketing maestro Paul Crisci in a dynamic dialogue that cuts through the noise, offering you a roadmap to unparalleled growth and resilience in the automotive sector. Whether you're aiming to amplify your online presence, master Google Analytics, or rediscover foundational business principles, this episode is you...
Mar 28, 2024•1 hr 1 min
Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves , VP of Sales and Co-Founder of Reunion Marketing . Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership marketing, this episode uncovers the untapped potential of organic visibility and SEO strategies for au...
Mar 21, 2024•1 hr
Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive , unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. Whether you're combating vanity metrics or looking to enhance your dealership's SEO strategy, this episode offers valuable insights and practical...
Mar 14, 2024•1 hr 5 min
Join us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone , Chief Sales Officer of TotalCX , to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role of personal touch in customer service. Discover the future of automotive customer experience and learn practical strategies to elevate your dealershi...
Mar 07, 2024•52 min
Join host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino , a consultant from Innovative Auto HR . Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the impact of DEI on sales, service quality, and brand reputation. Discover practical strategies for creating high-performing, diverse teams in the fast...
Feb 29, 2024•55 min
Join host Brooke Furniss in an enlightening conversation with Peter Smith , Managing Partner at Lion Partnership , on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adapting to technological advancements and changing consumer behaviors. If you're passionate about the intersectio...
Feb 15, 2024•57 min
