Would you Pay $2500 for a Preventative MRI Scan?

You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian. Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups. Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side. At HLTH Europe, the CEO Andrew Lacy explained: 🤔 How Prenuvo uses influencer marketing to attract new customers, 🤔 whole-body MRI scans in light of other preventive whole-body scans and the emerging field of liquid biopsies, 🤔 affordability/ scans as a status symbol, 🤔 the future of prevention, ... and more. www.facesofdigitalhealth.com Newsletter: fodh.substack.com