Send us a text Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence. This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure. Lee and Chris discuss: Chris' bold, deliberate choice to "...
Jul 09, 2025•58 min•Ep. 138
Send us a text Extrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves. What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life. This episode covers: The ability to listen not in order to respond, but to understand Why consistency reigns supreme How to find your v...
Jun 25, 2025•12 min•Ep. 137
Send us a text This week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have… Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments. She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today. Drop the hero complex and reclaim your time, as Rebecca ...
Jun 18, 2025•1 hr 9 min•Ep. 136
Send us a text Flexible leadership isn't about style or softness. It's about letting go of ego, and prioritising what's truly needed with precision. Kevin Eikenberry is one of the most recognised voices in leadership development over the past three decades, building a 30 year business around one idea, that great leaders don't cling to rigid playbooks. This isn't a conversation about frameworks. It's about identity. Kevin himself had to unlearn the habits that made him successful, shifting with m...
Jun 11, 2025•46 min•Ep. 135
Send us a text Irrational obsession is the most rational investment strategy that exists. For those with a passion, and who believe the world is theirs to earn, you’ve a like-minded soul in Carmen Alfonso Rico, an angel investor actively seeking Founders with more than a mere passion. Discover what sets Founders apart, the mindset systems behind how Carmen operates, and how to rewrite the playbook on early stage investing… Lee and Carmen discuss: Obsession as a Founder's superpower Irrational, p...
Jun 04, 2025•1 hr 9 min•Ep. 134
Send us a text The UK’s first silent disco was a way to bring joy to parties. A decade later, and it’s a full-blown entertainment empire. The Silent Disco Company isn’t just about events, but evolution. It represents the impossible task of growing a brand in which energy is everything. That’s what makes this conversation with Founder Toby Burns so profound - it’s your blueprint to reinventing identity, and turning play into purpose without losing your edge. Lee and Toby discuss: The inception of...
May 21, 2025•57 min•Ep. 133
Send us a text Success is not achieved by seeking a financial triumph. Instead, it’s the side effect of pursuing greatness. Michael Tecku was happily retired, until only the pull of purpose and a medical emergency drew him to his latest endeavour - Founding Momentum Shake. Behind the story of the man creating the Rolls Royce of supplements, lies the mosaic of a man for whom modesty, ambition, ownership and selflessness are non-negotiable. Lee and Michael discuss: The true purpose of entrepreneur...
May 14, 2025•1 hr 3 min•Ep. 132
Send us a text What happens when all that you’ve built - career, purpose, status - starts to crumble… not through failure, but simply because your body says ‘No more’? Dr Jeanne Retief started life on the front lines of international human rights law, but after a diagnosis of panic disorder, she saw the kind of invisible collapse that so many high performers experience. Rebuilt and reimagined, she’s forged a new identity and launched Figgi Beauty, and the story of how it came to be might just he...
May 07, 2025•51 min•Ep. 131
Send us a text The world is at war, and while we’re sat at home comfortably wishing it better, Emery Brusset is making a genuine difference. Since 1991, Emery has been pivotal to bringing life-saving aid to Iraq, Rwanda, Ukraine and Libya, and he’s perfectly placed to explore the human reality of conflict. Courage and clarity are at the heart of this episode of Extrology - explore what we gain when we stop reducing people to spreadsheets, and build a better picture of our world… Lee and Emery di...
Apr 30, 2025•48 min•Ep. 130
Send us a text Have you ever felt limited by the belief that you’re simply not a creative person? On this week’s episode of Extrology, Lee Cooper interviews Pia Mailhot-Leichter, author of “Welcome to the Creative Club”, Founder of Kollektiv Studio and a truly bold creative voice. Pia challenges the conventional definition of creativity, arguing it’s not just for artists but an inherent part of being human - a birthright we often forget. They delve into Pia's unconventional journey - from workin...
Apr 23, 2025•1 hr 8 min•Ep. 129
Send us a text Looking to scale a tech company from zero to multi-millions? Our latest guest achieved just that in only 4 years! In episode 128 of Extrology, Tim Barnett, CEO of Credas breaks down how he built a team that can outperform competitors from Silicon Valley, with just 40 people in Cardiff. Whether you’re an entrepreneur, leader, or someone looking to understand what truly drives high-performing teams, this episode offers valuable insights. Lee and Tim discuss: How clear values, trust,...
Apr 16, 2025•1 hr 6 min•Ep. 128
Send us a text Creativity is dead and 5 year plans are now quarterly sprints, but in today’s commoditised world Rupert Bedell dares to lead differently. Rupert has reinvented himself many times over the years, from AmEx & HSBC’s marketing master to now leading Fasthosts in an MD role he was never destined to take on. If you’re serious about building a lasting legacy, leading with integrity, or reigniting your creativity, join us on Extrology for an insight into Rupert’s remarkable journey. L...
Apr 10, 2025•55 min•Ep. 127
Send us a text For over 20 years Les Flitcroft was an aerospace engineer. A double arm break and series of life-altering events later, he has embarked on a journey of discovery, leading him to tutoring countless people in the art of Pranic Healing. From overcoming initial skepticism of alternative therapies to embracing the unique way in which Pranic Healing combines Eastern and Western medical philosophies, the immense challenges that Les has overcome have demonstrated admirable resilience and ...
Mar 26, 2025•1 hr 14 min•Ep. 126
Send us a text What happens when a healthcare innovator decides to transform the entire rail transportation industry? Catherine Pihan-Le Bars is a visionary Deputy-CEO leading French rail operator Le Train on a fast-track to disruptive innovation. No industry norm will remain unchallenged… Her own journey is a masterclass in leadership, innovation and resilience, so join us to discover how you can shape your future, and the world around you. Lee and Catherine discuss: Innovation and Disruption: ...
Mar 19, 2025•49 min•Ep. 125
Send us a text Want to know how top performers think? How Olympic athletes and special forces soldiers train their brains? How to break free from societal expectations and design success on your terms? Learn the game-changing blueprint for transforming your life in the latest episode of the Extrology podcast. Adrian Kelly - lawyer, entrepreneur and sports coach - provides insider secrets on conquering pressure, developing a bulletproof mindset and creating success that actually MEANS something. ...
Mar 12, 2025•1 hr 8 min•Ep. 124
Send us a text Are you confused by conflicting nutrition advice, tired of diet fads, or simply curious about the fascinating world of food science? James Collier, Co-Founder of Huel, and author of “Well Fed” brings his 30 years of nutrition expertise to this week’s episode of the Extrology podcast. Lee & James demolish myths, expose misinformation and reveal the shocking complexity behind what we eat. In this episode you’ll learn: Why there’s NO such thing as an “optimal diet”. How social me...
Mar 05, 2025•58 min•Ep. 123
Send us a text Nature will carry on with, or without us; on our current trajectory, will the human race do the same? Eoin Murray isn’t so sure, which is why he’s come to be a visionary in sustainable investing, nature finance and biodiversity strategies, all while creating opportunities for others to carry the torch. He balances profit with purpose, capitalism with conservation, and we’ve much to learn from his experiences, lessons, and bold visions for the future - so join us on this future-foc...
Feb 26, 2025•56 min•Ep. 122
Send us a text RE-RELEASE: WATCH FULL VIDEO ON YOUTUBE: https://www.youtube.com/watch?v=jOZEGITVY6I Tommy Entwistle’s passion for mountaineering, and the brands who support pioneers of adventure, is driven by his ability to ‘endeavour through adversity’. That motto is synonymous with both himself and ThruDark, for whom he was Brand Director when we spoke to him in 2023. It’s an impactful, heartfelt exploration of a man whose perception of success relies less on quantifiable ambition, but on comm...
Feb 19, 2025•1 hr 55 min•Ep. 121
Send us a text Gary Arndt’s life, experience, and acclaimed podcast serve as a masterclass in exploration, resilience and storytelling. As host of the Everything Everywhere Daily podcast, with 1.6m monthly listeners, Gary has inspired millions with his unmatched ability to weave history, culture and human connection into captivating narratives. His story of curiosity and courage will inspire you to learn and grow, as he shares his journey on episode 120 of Extrology! Lee and Gary discuss: How cu...
Feb 12, 2025•1 hr 7 min•Ep. 120
Send us a text From a childhood marked by upheaval as a refugee, to becoming a pop star influencing a presidential election, Christian Ray Flores’ life reads like a movie script. That’s just the beginning though - he’s an entrepreneur, coach and philanthropist, and his experiences now serve to empower others. We’ve much to learn from Christian, and as he joins us on Extrology, we explore what drives him, the values that guide his mission, and what he sees as the secret to thriving in a world ful...
Feb 05, 2025•58 min•Ep. 119
Send us a text RE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://www.youtube.com/watch?v=4bF9QnseU0U Of all our guests on Extrology, few possess a relentless passion for their mission on quite the same level as Rich Stockdale, Oxygen Conservation’s fantastic Founder. His company’s mission will always remain relevant, and his environmental sentiments on episode 53 are pertinent now more than ever; that’s why we’re revisiting another of our most popular episodes of Extrology, now av...
Jan 29, 2025•1 hr 25 min•Ep. 118
Send us a text Michael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action. With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning every day, and the three most important words you should live up to. Lee and Michael ...
Jan 22, 2025•1 hr 21 min•Ep. 117
Send us a text RE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://youtu.be/DOkJP8s3_3o Mark Reeves’ story is one of our most popular on Extrology for a great many reasons - his infectious positivity, remarkable mental resilience, and fulfilling, purpose-led life. After witnessing the attempted murder of his father at a young age, Mark faced a lifetime of challenges. But through Shaka Surf, he’s found healing, helping others rediscover themselves through the ocean. Enjoy this episod...
Jan 15, 2025•1 hr 4 min•Ep. 116
Send us a text After years in the C-suite, Dave Callan’s transition into personal performance coaching has seen him conquer a 250km ultra-marathon in Namibia. That commitment to peak performance is both a physical feat, and a marvel of mindset - we’ve so much to learn from a man whose story spans far beyond the boardroom. Whether you’re navigating a career pivot, leading a team, or simply looking for inspiration to take on life’s challenges, you won’t want to miss this episode of Extrology. Lee ...
Jan 08, 2025•58 min•Ep. 115
Send us a text Happy New Year Extrology listeners! As we step into 2025, I want to take a moment to reflect on what's ahead: a year full of growth, endless possibilities and the opportunity to create something truly extraordinary. 2025 is your year, so join me in celebrating the new year as a blank canvas. It’s a fresh start to dream big and strive for those dreams with renewed drive. We’ve plenty in store on Extrology this year to keep you inspired, motivated, and focused on your purpose, so jo...
Jan 01, 2025•2 min
Send us a text 2024 has been a stellar year for the Extrology community, and we’ve been graced with so many inspiring stories from the world’s most extraordinary people. I wanted to take a moment to express heartfelt gratitude for all who have embarked on this journey with us, exploring resilience, courage and purpose together. For now, I wish you and your loved ones a very Merry Christmas, and we’ll return in the new year with a truly remarkable lineup of guests. Get in touch: lee@extrology.com...
Dec 25, 2024•2 min
Send us a text This week’s Extrology episode is one of the most personal I’ve ever shared. Earlier this year, I went public with my MS diagnosis—a moment that was as challenging as it was freeing. Sharing my story allowed me to connect deeply with so many of you and it’s a conversation I’m proud to revisit. The blog post supporting this episode will also go live on 18th December - offering further reflections and lessons from this journey: https://www.extrology.com/blog Get in touch: lee@extrolo...
Dec 18, 2024•27 min•Ep. 114
Send us a text How big would you dream if you knew you couldn’t fail? That simple question lies at the heart of the greatest achievements we’ve explored on Extrology this year. The courage to thrive is a powerful engine, which has driven courageous individuals like Vanessa Ruck, Colin Day and Chad E. Foster to find success beyond the boundaries that might be imposed upon them. This week’s special highlight episode of Extrology celebrates the stories of those who have faced life-changing adversit...
Dec 11, 2024•24 min•Ep. 113
Send us a text Extrology in 2024 has exhibited some of the most resilient, ingenious minds in tech, business and beyond - it’s high time we round up some of the year’s most powerful stories. From the innovative approach taken by the likes of Cameron Brookhouse and Richard Nilsson, to the resilience and grit on show from Ben Parker and Nishant Patel, join us for stories from leaders who’ve turned obstacles into opportunities, and pushed the boundaries of innovation. In this episode: Resilience - ...
Dec 04, 2024•29 min•Ep. 112
Send us a text Chris Billam-Smith’s journey to World Champion boxing, Claire Smith’s path from addiction to endurance athlete, Mark Reeves’ ability to turn trauma into a source of joy - each is a perfect example of our capacity to be resilient. There’s no greater force than the human capacity to overcome adversity, and in this week’s episode of Extrology, we highlight six of the most powerful stories exhibiting resilience at its finest, in the Resilience and Overcoming Challenges Playlist. This ...
Nov 27, 2024•37 min•Ep. 111
