Episode 48: Launching New Ideas

Peter and Dan discuss what it takes to earn acceptance of new products or ideas. How to make it go viral, how to launch it in a supercredible fashion, and understanding the desired outcome from the beginning are critically important.   In this episode: Peter describes his rule of thumb that if something is 10x better, cheaper, faster, or easier, people will switch their behavior and change. Dan gives an example of Acceptance Momentum in history: when Thomas Edison brought the light bulb to market in New York City, and how he used it to light up a public square area to become a huge attraction. Peter describes his idea of supercredibility, and why the first time you hear about an idea impacts your acceptance and confidence.