Episode 2 - Built Loud: Michael Ballard Unfiltered
Episode description
Michael Ballard doesn’t just run Full Throttle Saloon—he built a legend from the ground up. In this episode of Explicitly Speaking with Eva Steele, Eva sits down with the man behind the throttle to get into the real story behind one of the most iconic names in rally culture.
Michael opens up about his upbringing and the path that led him into the industry, sharing the grit, risks, and defining moments that shaped his journey. From humble beginnings to building Full Throttle into a household name, he breaks down what it really took to get there—and what it takes to keep it evolving.
They dive into legacy, the responsibility that comes with creating something bigger than yourself, and how Michael continues to push the Full Throttle experience forward. He also gives insight into what’s next for FTS, including future plans and the ongoing expansion that keeps raising the bar year after year.
This episode is about more than business—it’s about vision, resilience, and building something that lasts. If you’ve ever been part of the Full Throttle experience (or want to be), this is a conversation you don’t want to miss.
Check out all things Full Throttle at:
http://www.fullthrottlesaloon.com
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