EP63: Licensing your Ideas with Inventions with Bob Serling
Episode description
I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale. They only pay me for what they sell, and I can potentially make a lot more money.
- Bob
Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.
Bob is an inventor and has been involved in marketing and license for 30+ years. He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.
In this Episode:
- Bob's professional and entrepreneurial journey;
- How to take the concept of licensing and make it work for you;
- How inventions play into Bob's business and how to make them part of yours;
- Bob's unique approach;
- "Once you have done one product in one industry it is easy to see it in another..." - Bob
- Benefit of seeing and seizing an opportunity;
- "How can I come up with ideas?"
- Understanding the markets and how to research effectively;
- And much more...
Connect with Bob:
- Bob’s free 5-part training on The New Rules of Inventing available here: http://www.SalesGrowthSystems.com/inventing
How to Connect with Us!
To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.
Link: https://get.thewebinaragency.com/twarequest
Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.
We offer a training course as well as a done for you service.
To check out the course click here.
Link: https://get.thewebinaragency.com/mini-webinar
-----------------------------------------------------------------------------
If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com
Join our Experts Unleashed facebook group to network with fellow EXPERTS!
Link: https://www.facebook.com/groups/233372473683865
------------------------------------------------------------------------------
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2