In this episode, our host Kurt Donnell chats with David Leviev, VP of Programmatic at Timehop, a premium memories app as well as Nimbus, a leader in the header bidding space for in-app and CTV advertising, about the state of in-app bidding, monetization shifts in the industry and the benefits of possibly migrating to a four-day workweek. David's LinkedIn: https://www.linkedin.com/in/david-leviev-3326422b/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freest...
Feb 22, 2022•31 min
In this episode, our host Kurt Donnell chats with the Founder of Triple13 and now VP of Product Innovation at Freestar, Matthew Whaley, about becoming the industry-leading company in AMP, running a London-based business, and when he knew it was time to sell the company and partner with Freestar. Matt’s LinkedIn: https://www.linkedin.com/in/mattwhaley/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst ...
Jan 19, 2022•22 min
In this episode, our host Kurt Donnell chats with Senior Vice President, Seller Accounts, Heather Carver about her notable tenure in the adtech space, the challenges of living through multiple mergers and acquisitions and we get a sneak peek into her impressive leadership style. Heather’s LinkedIn: https://www.linkedin.com/in/heathermcarver/ Additionally, we are so excited that Freestar's Podcast, Blood, Sweat & CPMs was ranked on Feedspot's Best 50 Advertising Podcast list at #11! Check out...
Nov 23, 2021•35 min
In this episode, our host Kurt Donnell chats with Senior Vice President of Video Technology at Xandr, Eric Hoffert about co-founding the QuickTime project during his time at Apple, being the first "video" employee at Spotify, and his honest thoughts on the future of video. Eric's LinkedIn: https://www.linkedin.com/in/erichoffert/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Oct 13, 2021•38 min
In this episode, our host Kurt Donnell speaks with Co-Founder and Co-CEO at Primis, Rotem Shaul about the ups and downs he faced throughout his journey to co-founding a company and the importance of creating a safe environment in the advertising industry. Rotem's LinkedIn: https://www.linkedin.com/in/rotemshaul/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Sep 15, 2021•42 min
In this episode, our host Kurt Donnell speaks with Head of Platforms Strategy, Online Partnerships Group at Google, Julia Reznikov about MCM, myths of our industry, and an exclusive look into the timeline for cookie changes. Julia's LinkedIn: https://www.linkedin.com/in/juliashapiro87/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Aug 24, 2021•31 min
In this episode, our new host Kurt Donnell speaks with Chief of Marketplace Development at Index Exchange, Will Doherty about all things CTV, the impending cookie changes, and the bright future for the in-App space. Will's LinkedIn: https://www.linkedin.com/in/will-doherty-b034a18/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Jul 20, 2021•43 min
In this episode, our host Jeff Kudishevich speaks with Advisory Board Chairman at AdMonsters and Founder of Beeler.Tech, Rob Beeler about protecting your schedule, common issues all publishers face, and where the focus should lie for the remainder of 2021. Rob's LinkedIn: https://www.linkedin.com/in/robertabeeler/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Jun 15, 2021•46 min
In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes. Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
May 18, 2021•22 min
In this episode, our host Jeff Kudishevich speaks with Research Director, Latin America & Spain at eMarketer, Matteo Ceurvels about the rise and acceleration around mobile usage, Latin America's response to COVID, and diversity and inclusion in the workplace. Matteo's LinkedIn: https://www.linkedin.com/in/mceurvels/ Link to ADA Compliance Webinar Registration: https://us02web.zoom.us/meeting/register/tZYrcOmsqT0qE9ddQm-5DI7n8pJyoPK93F9A Podcast Website: https://anchor.fm/freestar Learn more ...
Apr 13, 2021•28 min
In this episode, our host Jeff Kudishevich speaks with Chairman at Prebid.org and CTO at Magnite, Tom Kershaw about the Prebid roadmap, the status of AMP, and also diving into Google Ad Manager. Tom's LinkedIn: https://www.linkedin.com/in/tom-kershaw-42b2a271/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production...
Mar 16, 2021•29 min
In this episode, our host Jeff Kudishevich speaks with Head of Performance and Product Marketing at Foursquare, Daniela Florio about challenges around merging with a company in the early days of the pandemic, her strategy for creating synergy between teams that typically have friction, and what it truly means for a project to be "Done". Daniela's LinkedIn: https://www.linkedin.com/in/danielaflorio/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com ...
Feb 16, 2021•27 min
In this first episode of the new season of our podcast, our host Jeff Kudishevich speaks with Director of Precision and Digital Marketing at Molson Coors, Nicole Kane about key insights for 2021, personalization, and being agile in respect to the consumer and brands. Nicole's LinkedIn: https://www.linkedin.com/in/nicolenkane/ Join our virtual panel: A Cookieless World, A Google Certified Publisher Partner event Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@...
Jan 19, 2021•22 min
In the year 2020, our podcast, "Freestar Presents, Blood Sweat and CPMs" was born. Our hosts, Jeff Kudishevich and Andy Forwark have had the pleasure of speaking with 15 different thought leaders across the industry to get their perspective on what matters most to them and have dived headfirst into the hottest topics in AdOps. There were laughs, lessons learned, friends reunited and memories made. Take a look at our favorite moments from our 2020 episodes in our Year In Review! Podcast Website: ...
Dec 29, 2020•46 min
In this episode, Jeff and Andy discuss the negative stigma about working in AdTech, if CPMs will stay elevated, and tips for blocking unwanted advertisers. Later in the episode, Jeff and Andy speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability. Paul's LinkedIn: https://www.linkedin.com/in/pjosephsen/ Reddit Threads https://www.reddit.com/r/adops/comments/jzwavu/why_do_most_people_in_adops_dislike_their...
Dec 08, 2020•47 min
In this episode, Jeff and Andy discuss their go-to Slack apps, viewability optimizations, and where to stay updated on 3rd party cookies. Later in the episode, Jeff and Andy speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance. Shenan’s LinkedIn: https://www.linkedin.com/in/shenanreed/ Reddit Threads https://www.reddit.com/r/adops/comments/jwr2vw/how_to_explain_what_we_do_to_a_kindergartener/ https:/...
Nov 24, 2020•46 min
In this episode, Jeff and Andy discuss the most suitable ad networks, troubleshooting and the importance of mentorship. Later in the episode, Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring. Robert's LinkedIn: https://www.linkedin.com/in/robert-desalvo-2b5b99b9/ Reddit Threads https://www.reddit.com/r/adops/comments/jjl48s/suitable_ad_networks_for_headerbidding/ https://www.reddit.com/r/adops/comments...
Nov 10, 2020•46 min
In this episode, Jeff and Andy discuss the history, the future, and their confidence in the Ad Tech industry. Later in the episode, Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup. Kate’s LinkedIn: https://www.linkedin.com/in/kate-reinmiller/ Reddit Threads https://www.reddit.com/r/adops/comments/iy7ct4/does_anyone_feel_confident_right_now_genuine/ https://www.reddit.com/r/adops/comments/j5hzx0/whic...
Oct 27, 2020•46 min
In this episode, Jeff and Andy discuss ad block options, owning your own ad agency, and why everyone is quitting. Later in the episode, Jeff and Andy speak with TripleLift’s VP of Publisher Client Services, Lara Phippen about all things native advertising and her transition to her current role during COVID. Lara’s LinkedIn: https://www.linkedin.com/in/laraphippen/ Reddit Threads https://www.reddit.com/r/adops/comments/j580xw/what_tool_do_you_use_to_monitize_adblock_users/ https://www.reddit.com/...
Oct 13, 2020•47 min
In this episode, Jeff and Andy discuss their personal browsing choices, the risks of traffic buying, and ComScore. Later in the episode, Jeff and Andy speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID. Krista's LinkedIn: https://www.linkedin.com/in/kristathomas/ If you or anyone you know is interested in hearing more about AdTechCares , please email adtechcares@amobee.com to get in touch, learn more, or get invol...
Sep 29, 2020•44 min
In this episode, Jeff and Andy discuss the best Sticky-Footer vendors, where to find the best AdTech talent, and industry secrets. Later in the episode, Jeff and Andy speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies. Mike's LinkedIn: https://www.linkedin.com/in/mikepetrella/ Reddit Threads https://www.reddit.com/r/adops/comments/iomh8x/what_are_the_best_paying_video_ads_for_a_website/ https://www.reddi...
Sep 15, 2020•44 min
In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making positive changes. Check out the Minority Report Podcast on Spotify: https://spoti.fi/2EUXt8B Kerel's L...
Sep 01, 2020•43 min
In this episode, Jeff and Andy discuss the differences between Advertising & AdTech, protecting your site, and Content Syndication. They also talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career growth and development. Matt's Linkedin: https://www.linkedin.com/in/matthogg1/ Reddit Threads https://www.reddit.com/r/adops/comments/i3xajw/question_about_unwanted_tags_present_when_my_ad/ https://www.reddit.com/r/adops/comments/i1btau/from_the_agency_to_publisher/ htt...
Aug 18, 2020•39 min
In this episode, Jeff and Andy discuss Unified Pricing Rules, More Prebid Setup questions, and Viewability. They also talk to Smita Saxena, Founder of the Stanza about the building culture within a startup. Smita's Linkedin : https://www.linkedin.com/in/smita-saxena-b1078b13 Reddit Threads https://old.reddit.com/r/adops/comments/hux8zi/publishers_what_is_your_secret_sauce_for_managing/ https://old.reddit.com/r/adops/comments/hv4dz7/prebid_setup_in_gam_creatives_with_serve_into_a/ https://old.red...
Aug 04, 2020•38 min
In this episode, Jeff and Andy discuss Apple’s IDFA announcement, and useful tips for setting up Prebid in Ad Manager. They also talk to Paris Holley, CTO of the Mantis Ad Network about the cannabis ad industry and tips for young developers in the adtech space. Paris's Linkedin : https://www.linkedin.com/in/parisholley/ Reddit Threads https://old.reddit.com/r/adops/comments/h0emc2/25000_wtf/ https://old.reddit.com/r/adops/comments/hdy8uc/the_future_of_idfa_is/ https://old.reddit.com/r/adops/comm...
Jul 21, 2020•44 min
In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward. Chris’s Linkedin : https://www.linkedin.com/in/cphunter99/ Reddit Threads https://old.reddit.com/r/adops/comments/gwwvop/mediamath_is_to_explore_its_strategic_options https://ol...
Jul 07, 2020•46 min
In this episode, Jeff and Andy discuss US Antitrust regulation targeting Google, how to deal with invalid traffic, and the struggles of being the only ad operations person at your company. They also talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting in the past few years and how job seekers can better market themselves. Veronica's Linkedin: https://www.linkedin.com/in/vsalcido/ Reddit Threads https://reddit.com/r/adops/comments/gpmpag/do_you_hate_sticky_video_pla...
Jun 23, 2020•46 min
In this episode, Jeff and Andy discuss Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry. Ashley’s Linkedin: https://www.linkedin.com/in/ashley-font-wheeler-4a9094a/ Reddit Threads https://reddit.com/r/adops/comments/gkdqmn/protecting_against...
Jun 09, 2020•43 min
In this episode, Jeff and Andy discuss the effects of the pandemic on the digital advertising industry, how to navigate the “Sales versus Operations” dynamic, and revisit some old stories of trafficking mistakes they’ve made. They also interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking. Marty’s Linkedin: https://www.linkedin.com/in/martinkratkykatz/ Reddit Threads https://reddit.com/r/adops/comments/gnebp3/spare_a_thought_...
Jun 09, 2020•44 min
A #PublisherFirst Production Subscribe to the show at Podcast Website: https://anchor.fm/freestar Spotify: https://open.spotify.com/show/2i2ON2nNYrZXjjNfp42g7T Google Play: https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yMzlhY2E1NC9wb2RjYXN0L3Jzcw%3D%3D iTunes: https://podcasts.apple.com/us/podcast/blood-sweat-cpms/id1516887576 Podchaser: https://www.podchaser.com/podcasts/blood-sweat-cpms-1253686 Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ L...
May 31, 2020•48 sec
