The Ability to Say No
Apr 12, 2019•33 min•Season 4Ep. 7
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Episode description
In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the energy it requires to do well, and the way she's measured its success: in their ability to say no.
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