Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence
Jul 08, 2021•21 min•Season 5Ep. 3
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Episode description
Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."
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