Abbi - Automation, personalization, and no meetings: freelance life

We always hear about the big names in the gig economy, such as Uber, Grubhub, TaskRabbit, Fiverr, UpWork, and TurboTax Live. We never really get to hear from the people who provide the services on these platforms.

Today, we’re hearing from Abbi Perets, freelance writer and Founder of Successful Freelance Mom. We talk about taking on freelancing as a lifestyle choice, juggling freelancing with being a mom, building culture, balancing automation and human touch, and getting Abbi’s Top 5 Tips for working with freelancers.

Timestamps

• [02:11] Freelancing as a lifestyle choice.
• [03:16] Abbi’s freelancing journey.
• [05:21] Freelancing with large companies.
• [08:11] The hardest parts of building culture.
• [10:06] Using automation to scale.
• [12:20] What it means to buck trends.
• [17:25] Abbi’s top 5 tips for working with a freelancer.
• [21:59] A question from Sydney.

Notable Quotes

• “You don’t need all the things that people think that you need.”
• “Your freelancer has a zone of genius. Let them do that thing.”
• “Give people what they need in order to be successful.”
• “Respect the process. The best freelancers have done what they’re doing, the thing you hire them to do, they’ve done it before.”
• “Front-load on the meetings and then let people do their work.”
• “Give feedback so that your freelancer can incorporate it going forward.”
• “Think about what makes you happy. Is this job going to get you there?”

Meet Abbi Perets

Abbi Perets has been a freelance writer for over 20 years, working with some of the biggest companies in the world, all while raising five children - one of them with special needs.

She is the founder of Successful Freelance Mom, a platform where she helps women, and especially mothers, build their own successful freelance writing businesses to allow them to earn an income while managing their day-to-day lives.

Connect with Abbi

Website:          successfulfreelancemom.com.

Facebook:       Successful Freelance Writing Moms.

Instagram:       @abbiperets.

LinkedIn:         Abbi Perets.

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