Why should the Championship be re-branded?

With reports that the second-tier league in England, the Championship, is set to be rebranded as the WSL2, Maggie and Matt take a look at the rationale behind it, whether branding experts believe it’s a good idea, and what can be learnt from women’s leagues and clubs who have changed their identity. They also give an update on the Independent Review into women’s football chaired by Karen Carney following last week's ITV documentary, and answer a listener question about how fans can use their own pocket money to support the growth of women's football. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing matt@unofficialpartner.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices