Expected Goals

Unofficial Partner•www.unofficialpartner.co.uk

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and Maggie Murphy, one of the leading names in women’s football - the former CEO of Lewes FC and ex-board member of the Barclay's Women’s Super League & Women’s Championship.

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Episodes

Will booze in the stands benefit women's football?

With the WPL last week saying they are going to test the waters of dropping the booze ban in the Championship, Maggie and Matt look at whether it’s a process driven by revenue or fan growth, and what it might tell us about the audience women’s football in the UK is going after. They also look at why “Hollywood” investors have come in for part-time, third-tier Watford Women, and the best way to structure a team off the pitch - should it be with dedicated football and business staff for the women’...

Oct 23, 2024•47 min•Season 1Ep. 4

The Business of Women's Football Shirts

How big is the market for women’s football shirts, and why is it so complicated to buy what you want? Matt and Maggie are here to explain, and answer your questions too. Which include this week whether leagues, teams and players should focus MORE on the personal lives and relationships within women’s football to support growing interest They also raise the question of whether clubs should be inspired by the weekend’s record-breaking attendance at Sunderland - or taking a different strategy? Expe...

Oct 16, 2024•48 min•Season 1Ep. 3

Are this season's WSL attendances worrying?

This week Maggie and Matt answer your questions on the merits of closed leagues vs promotion/relegation, and a call to make goals smaller for the women's game (!). The also explore whether we should be worried average attendances for the Women's Super League to date are the lowest since 2021/22, and in a world where countries and cities are shying away from hosting major sports events, why women's football tournaments are bucking the trend. Expected Goals is an Unofficial Partner production. Get...

Oct 09, 2024•45 min•Season 1Ep. 2

Barclays, Wagon Wheels and the Betting Industry

The first episode of Expected Goals is here! Join Matt and Maggie as they discuss the mechanics of the new Barclays sponsorship renewal and what it means for women’s football in the UK; why there's a lot of noise at the moment coming from the investment groups circling women’s football at the moment; and listener questions on the relationship between women's football and betting, and Chelsea's forced fixture changes. Expected Goals is an Unofficial Partner production. Get in touch by emailing ma...

Oct 02, 2024•49 min•Season 1Ep. 1

Expected Goals Trailer - COMING SOON!

Matt Cutler and Maggie Murphy are delighted to introduce you to Expected Goals - a new podcast to lead the conversation for the business of women's football. Every week they'll bring you an inside track on the stories and decisions being made in one of the fastest-growing areas of sport. They’ll be talking investment, ownership, sponsorship deals, and just how many pies you need to sell on a matchday to cover your striker’s goal bonus. And they will answer any question YOU want to know about the...

Sep 26, 2024•3 min

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