Ep. 057 - Answering The "Big Question" >> HOW MUCH IS IT?

It usually doesn't matter how "good" the consultation goes......when we get to the end of the call...and the only question left to answer is "how much?"Our stomach starts to flip......and we unknowingly do awkward things that can actually undo all of the value, excitement and buy-in you just established with them.In this EXPAND episode you'll discover:— how traditional pricing strategies are undermining your pitch— why "how much" actually feels hard to answer (and all the mistakes we make wit...